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Design detail

Explore the foundational principles of design including lines, tone, color, texture, shape, form, size, space, balance, emphasis, proportion, repetition, unity, contrast, and proximity. Learn how these elements work together to create visually appealing compositions.

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Design detail

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  1. Designdetail By Caleb mjolsness

  2. Lines • A line is a fundamental mark or stroke used in drawing in which the length is longer than the width. • A line adds direction or emphases to an image

  3. TONE • Difference between light and dark elements of an image • Tone sets the mood of the image

  4. COLOR • Color is the part of light that is reflected by the object we see • Adds designwith the color wheel being used as a tool

  5. TEXTURE • Meaning the way a surface feels or is perceived to feel • Texture can be added to attract or repel interest to an element, depending on the pleasantness of the texture

  6. Shape • A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary or because of differences of value, color, or texture • All objects are composed of shapes and all other 'Elements of Design' are shapes in some way

  7. FORM • Form is any three dimensional object • It enhances tone, texture and color

  8. size • Using the relative size of elements against each other can attract attention to a focal point • When elements are designed larger than life, scale is being used to show drama

  9. SPACE • In design, space is concerned with the area • For a two-dimensional design space concerns creating the illusion of a third dimension on a flat surface

  10. PRINCIPLES

  11. BALANCE • It is a state of equalized tension and equilibrium, which may not always be calm • Balance adds equality to a picture

  12. EMPHASES • Planning a consistent and similar design is an important aspect of a designers work to make their focal point visible • Finds the balance between similarity and contrast

  13. Proportion • Using the relative size of elements against each other • Attracts attention to a focal point

  14. REPETITION • The principle of repetition simply means the reusing of the same or similar elements throughout your design • Repetition of certain design elements in a design will bring a clear sense of unity, consistency

  15. UNITY • According to Alex White, author of The Elements of Graphic Design, to achieve visual composition it has to have unity • A good balance between unity and variety must be established to avoid a chaotic or a lifeless design

  16. CONTRAST • Opposition or juxtaposition of different forms, lines, or colors in a work of art to intensify each element's properties and produce a more dynamic expressiveness • Adds detail and design to a picture

  17. PROXIMITY • Proximity in design simply means that objects near each other are seen as a unit. It really is that simple and it’s something you see every day • Adds objects to a photo

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