1 / 34

titan company limited

its all about titan details in bhubaneswar city

sanat_pradhan
Télécharger la présentation

titan company limited

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Project Title: “Frame Business-Competition Analysis & Oppournities “ Submitted by Submitted by Student’s Name: Sanat Kumar Pradhan Regd. No: 1571087009 Session: 2015 Session: 2015- -20 20 Project Report submitted in partial fulfilment for the DUAL DEGREE MANAGEMENT Under the guidance of Name of External Guide: : Name of Internal Guide: Deepak Kumar Pradhan Deepak Kumar Pradhan Swagat Kumar Pradhan Swagat Kumar Pradhan Designation: ABM ABM- -EAST ZONE EAST ZONE- -2 2 Designation: Designation: Assistant Professor Name of the Organization: Institute of Business & Computer Studies, SOA Deemed to be University Institute of Business & Computer Studies, SOA Deemed to be University Institute of Technical Education & Research Institute of Technical Education & Research Faculty of Engineering and Technology Faculty of Engineering and Technology Siksha ‘O’ Anusandhan Deemed to be University Siksha ‘O’ Anusandhan Deemed to be University

  2. Company Certificate or External Guide Certificate

  3. Internal Guide Certificate This is to certify that Mr. Sanat Kumar Pradhan having regd No 1571087025 has done this research project work on “Frame Business Competit Competition Analysis & Oppournities ion Analysis & Oppournities” and submitted the report in partial fulfilment for the dual degree management to ITER, SOA Deemed to be University, Bhubaneswar under my supervision and guidance. Frame Business- - His report is the record of original work done by him. To the best of my knowledge, no part of the content of this report has been submitted for any degree by him or anybody else to any other University or Institution. Date: - / / Place: - Bhubaneswar (Prof………………….) Project Guide

  4. Declaration I, Mr. Sanat Kumar Pradhan, hereby declare that the project report submitted by me entitled, “Frame Business Frame Business- -Competition Analysis & Oppournities Competition Analysis & Oppournities” ” in the partial fulfilment for the dual degree management to ITER, SOA Deemed to be University, Bhubaneswar, is the record of original work done by me. No part of the content of this report has been submitted to any institution / university for the award of any other degree. Previous works in this field have been duly acknowledged as and when they have been referred. Date: - / / Place: - Bhubaneswar (Name Name & Signature & Signature of the Student of the Student)

  5. Acknowledgements I am highly grateful to Mr. Deepak Kumar Pradhan, ABM-EAST ZONE, Titan Company Ltd, Bhubaneswar for giving his valuable time despite of his busy schedule by providing the required information and guiding me throughout the completion of this project. I am deeply indebted to Mr. Siddhatta Kundu , Regional Business Manager, Titan Company Ltd, Bhubaneswar for my successful completion of the project and provided with me with valuable guidance in every step of my internship. His knowledge of this field proved to be very beneficial to me during my internship. I am thankful to Mr. Swagat Praharaj (Assistant Professor) in the department of finance in Institute of Business and Computer Studies (IBCS), SOA Deemed to University for their supervision, guidance, suggestion and cooperation throughout the period of preparation of my project. I am also thankful to all the faculty members for their support. (Name Name & Signature & Signature of the Student of the Student)

  6. Abstract The demands of the changing fashion industry brought the Titan Company to launch a brand like Fastrack, targeting the youth and the urban crowd. Fastrack was launched as part of Titan since 1998, which separated into a standalone accessory brand in 2005. A famous retain fashion accessory brand, Fastrack took over the eyeglasses market and created a special place for itself. The brands target customer was always youngsters; hence its collection is trendy, stylish and youth-friendly. Labelled as a youth fashion brand, Fastrack caters to all the fashion needs of the young. Other than frames, Fastrack has a vast collection of bags, wallets, watches and sunglasses to name a few. Titan Eyeplus showcases the outstanding collection of Fastrack Eyeglasses, which is available online. The youth have a distinct choice of products that they like to use and eyeglasses are definitely a part of it. They don’t wear eyeglasses merely as a utilitarian product, but they like to try new models and new styles with the changing trends in the market. The demand for change and new styles is urgent and fast-moving in a product company that caters to the youth of today. Fastrack is one such brand which has won the hearts of the youth, be it with classic and simple frames or fashionable and colourful frames. With Titan Eyeplus available online, you don’t have to go too far in search of the perfect eyeglasses. Flaunt a different pair of glasses to school/college with different dresses with Fastrack Eyeglasses. More than 70 unique models of Fastrack Eyeglasses are enough to attract the entire young crowd to the portal. Check out the smart range of Fastrack Eyeglasses online at Titan Eyeplus… Fastrack Eyeglasses are available in Rimmed frames, which makes them comfortable and stylish at the same time for young boys and girls. Regular frames are evergreen frame sizes and loved by all. But, oversized frames are one of the hottest trends in the market currently. Try a new look with an edgy frame by Fastrack Eyeglasses. Youngsters like to try new shapes of frames to don a new look, by simply wearing a different frame shape. You should select a frame’s shape according to your face type. Titan Eyeplus offers a long list of frame shapes including Rectangle, Round, Cateye, Oval, Square, Butterfly, Panto, Bugeye, Wayfarer and Round by Fastrack Eyeglasses. Amplify your style quotient by wearing some quirky coloured frames, or try out a chic look with classy coloured frames. You have a large number of frame colours by Fastrack Eyeglasses. Choose from colours like Black, Crystal, Demi, Grey, Single Colour, Brown, Blue, Multi-coloured, Purple, Green, Pink and White. Since the brand targets the youth, it keeps in mind the affordability factor. Fastrack Eyeglasses offer quality glasses at great prices, another attracting feature for the young. The eyeglasses collection starts at as low as Rs. 1,000 and goes above Rs. 2,000. Titan Eyeplus promises its customers quality and variety in designs. Check out some of the best deals on Fastrack Eyeglasses available online on the portal. Your search for smart and trendy eyeglasses comes to an end at Titan Eyeplus collection of Fastrack Eyeglasses with styles for boys, girls and unisex models as well. Buy your favourite eyeglasses and match them with different attires for various occasions! Apart from online, Titan stores are available in the top cities of India like Mumbai, Delhi, Hyderabad, Kolkata, Pune, Chennai, and Bangalore.

  7. Table Of Content Table Of Content Chapter Chapter – – 1: Introduction 1: Introduction ................................ ................................................................ ..................................................... ..................... 10 10 Products Products ................................ ................................................................ ................................................................ ............................................... ............... 11 11 1.Watches .............................................................................................................................. 11 2.Eyewear .............................................................................................................................. 11 3.Jewellery ............................................................................................................................. 11 4.Perfume .............................................................................................................................. 11 Subsidiaries Subsidiaries ................................ ................................................................ ................................................................ .......................................... .......... 11 11 Joint ventures Joint ventures ................................ ................................................................ ................................................................ ....................................... ....... 11 11 Board of directors/senior management Board of directors/senior management ................................ ................................................................ ................................ 12 12 Awards ....................................................................................................................................... 12 Corporate .................................................................................................................................. 12 Watches ..................................................................................................................................... 12 Jewellery .................................................................................................................................... 12 Eyewear ..................................................................................................................................... 12 Precision engineering Precision engineering ................................ ................................................................ ........................................................... ........................... 13 13 Social Initiatives Social Initiatives ................................ ................................................................ ................................................................ .................................... .... 13 13 TITAN EYEWEARS TITAN EYEWEARS ................................ ................................................................ ................................................................ ................................. . 13 13 SURVAY AREA SURVAY AREA ................................ ................................................................ ................................................................ ....................................... ....... 14 14 Odisha Over View ...................................................................................................................... 14 PRODUCTS OF TITAN ................................................................................................................. 14 FASTRACK .............................................................................................................................. 14 TITAN ..................................................................................................................................... 15 DASH ...................................................................................................................................... 15 TERMS OF TRADE (T0T) OF RS AND DEALER .......................................................................... 15 a.Dealer connect ................................................................................................................ 16 b. Offers and Discount .................................................................................................... 16 c.Annually Schemes ........................................................................................................... 16 SWOT ANALYSIS ......................................................................................................................... 18 Strength ................................................................................................................................. 18 Weaknesses ........................................................................................................................... 18 Opportunities ........................................................................................................................ 18 Threats................................................................................................................................... 18 Market Visit Details ................................................................................................................... 20

  8. i. Bhubaneswar .................................................................................................................. 20 ii.Cuttack ............................................................................................................................ 20 iii. Jatni / Khurdha ............................................................................................................ 20 iv. Bhadrak ....................................................................................................................... 20 v.Balasore .......................................................................................................................... 21 vi. Baripada ...................................................................................................................... 21 vii. Keonjhar ...................................................................................................................... 21 viii. Rourkela ...................................................................................................................... 21 ix. Jharsugarh ................................................................................................................... 21 x.Sambalpur ....................................................................................................................... 21 xi. Bargarh ........................................................................................................................ 21 xii. Bolangir ....................................................................................................................... 22 BRAND WISE SALE & CONTRIBUTION .................................................................................... 22 Market Sales Report .............................................................................................................. 23 For TCL Sector........................................................................................................................ 23 For Non-TCL Sector ................................................................................................................ 24 Market Shares ....................................................................................................................... 24 Channel Wise Details ............................................................................................................. 24 Top Competitors ........................................................................................................................ 25 i. Luxxotica ............................................................................................................................. 25 i. Dealer connect ................................................................................................................ 25 ii.Offers and Discount ........................................................................................................ 25 iii. Schemes ...................................................................................................................... 25 ii.Ranok .................................................................................................................................. 25 i. Dealer connect ................................................................................................................ 26 ii.Offers and Discount ........................................................................................................ 26 iii. Schemes ...................................................................................................................... 26 iii. Velocity ........................................................................................................................... 26 i. Dealer connect ................................................................................................................ 26 ii.Offers and Discount ........................................................................................................ 26 iii. Schemes ...................................................................................................................... 26 iv. Scot ................................................................................................................................. 27 i. Dealer connect ................................................................................................................ 27 ii.Offers and Discount ........................................................................................................ 27 iii. Schemes ...................................................................................................................... 27 Competition Track ..................................................................................................................... 27

  9. Competitors’ image ................................................................................................................... 28 Other take always .................................................................................................................. 33 Input From ................................................................................................................................. 34 Bibliography ............................................................................................................................... 34

  10. Chapter Chapter – – 1: 1: Introduction Introduction Titan Company Limited (earlier known as Titan Industries Limited) is an Indian consumer goods company. It is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Ta nishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand Skin and later that year, it ventured into the helmets category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable smartwatches under its brands like Sonata and Fastrack soon. Today, Titan Company is Tata Group's largest consumer company. Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited in Chennai. A plant was set up to manufacture quartz analog electronic watches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area at Hosur. In November 1986, Titan Company and Casio signed a MoU proposing to manufacture 2 million digital and analog-digital watches. In 1989, a satellite case plant was set up in Dehradun, Uttar Pradesh, Uttarakhand at present with a manufacturing capacity of 500,000 watch cases annually. In September 1993, the company changed its name to Titan Industries Ltd. as it ventured into other range of products other than watches. In 1994, Titan launched its jewellery brand Tanishq. In 1998, the company launched its watch & accessories brand, Fastrack, targeted at a younger audience in a bid to compete with Timex. In 2001, Titan launched kids’ watches brand, Dash. The brand saw poor performance and was discontinued in 2003. In 2004, the company entered into an agreement with Moet Hennessy Louis Vuitton Group, to service the latter's range of watches in India through its customer care centres. In 2005, Fastrack was positioned as an independent accessory brand targeting the urban youth. With the objective to become a fashion brand, Fastrack launched sunglasses in the same year and launched bags, belts and wallets in 2009. Titan acquired Swiss watch maker Favre-Leuba in 2011 to enter the European market. In 2013, Titan entered the fragrances segment with the brand Skinn. In the same year, it changed its name to Titan Company Ltd. In 2014, it entered into a joint venture with Montblanc to establish its retail stores in India. In 2016, Titan opened prescription lens manufacturing facilities in Noida, Kolkata, and Mumbai to improve its order processing time. In 2018, Titan merged its jewellery brand, Gold Plus targeted at customers in South India with Tanishq to establish the brand's presence in South. Taneira is an ethnic wear brand from Titan that retails hand-woven sarees from different weaving clusters of India. The brand was launched in 2016. The first retail store was opened in Bengaluru in 2017 with more stores followed in New Delhi and Hyderabad. In 2016, Titan entered the wearable devices market by introducing its smartwatch, Juxt, made through a collaboration with Hewlett Packard. In 2017, the company

  11. launched a fitness tracker, named Gesture Band under its youth accessories brand, Fastrack. In the same year, it invested $3 million in a Singapore based wearable tech company, CoveIot. In 2018, the company added new fitness tracker bands. The company had a 7.4% market share in the wearable devices market as of 2018. Products Products 1. 1.Watches Watches The watches division comprises brands Fastrack, Sonata, Raga, Octane and Xylys. In 2011, the company secured licence for marketing and distribution of Tommy Hilfiger and Hugo Boss watches. Favre Leuba was incorporated in 2012. In 2018, the division accounted for ₹2,126 crore in revenue which was 10% of the total of the company. 2. 2.Eyewear Eyewear In 2007, Titan Industries forayed into the fashion accessories industry with the launch of sunglasses, an Rs 330-crore market. It introduced Titan Eye+ that has a wide range of frames, contact lenses, prescription eyewear, and sunglasses. The division accounted for ₹415 crore in FY 2016-17 maintaining a stable growth of 8%. 3. 3.Jewellery Jewellery Xerxes Desai started the brand Tanishq in 1995. Zoya was launched in the luxury segment, while Mia, a sub-brand was under Tanishq for work-wear jewellery. Titan's total revenue grew 20.44% in 2017-18 to ₹15,656 crore, of which jewellery sales fetched ₹13,036 crore. In 2016, Titan invested in CaratLane who reported a turnover of ₹290 crore in FY 2017-18. 4. 4.Perfume Perfume In 2013, Titan launched six variants of perfume in the Indian perfume market under the brand name ‘Skinn’. They collaborated with world-renowned perfumers including Alberto Morillas and Olivier Pescheux. Subsidiaries Subsidiaries Titan Engineering & Automation Limited is a wholly owned subsidiary of Titan. It was formerly known as Titan-Precision Engineering Division. The company now deals in machine building, automation and component manufacturing. Swiss watchmaker, Favre Leuba AG, was acquired in 2011 and incorporated as a subsidiary of Titan in 2012. The company was acquired for €2 million. Its headquarters in Solothurn, Switzerland. Carat Lane Trading Private Limited was founded in 2007 and Titan acquired 62% stake in 2016 at the cost of $50 million. Titan Watch Company Limited, Hong Kong, is currently a 100% subsidiary of Favre Leuba AG, Switzerland. Joint ventures Joint ventures Montblanc India Retail Private Limited In 2015, Titan entered a joint venture to sell products of Swiss luxury brand Montblanc through its retail outlets. Titan's equity share is 49% and Montblanc Services B.V. holds 51%.

  12. Board of directors/senior management Board of directors/senior management Position Position Chairman Managing director Nominee Independent director T K Balaji Independent director Vinita Bali Independent director Hema Ravichandar Independent director Das Narayan Das Independent director Ireena Vittal Independent director Ashwani Puri Director Director Director Company secretary Personnel Personnel Vikram Kapur CK Venkataraman N N Tata Harish Bhat Atulya Misra T K Arun Dinesh Shetty Awards Awards Titan Company is awarded in many national and international forums for various activities and categories. Corporate Corporate ❖Selected as Best Employer for National Award for the Empowerment of Persons with Disabilities 2014 by the government of India ❖Titan ranked among the 100 most sustainable corporations in Asia in the Channel News Asia Sustainability Ranking 2014 ❖Top Indian Company award under the Gems and Jewellery Sector at the Dun & Bradstreet Corporate awards, 2014 ❖"Hall of Fame" award at 12th Franchisee Awards 2014 by Franchisee India Watches Watches ❖Award at the CII 24th Kaizen national awards for assembly casing team. ❖Good Design Award 2014 by design Council of Japan for Skeletal Edge. ❖"Best Product design of the year-Watches & Jewellery" award by Red Dot for Skeletal Edge for 2014. ❖Bronze medal at the Indian Effies Award for Fastrack. Jewellery Jewellery ❖"Most Admired retailer of the year" award in Jewellery Category by Images Retail Awards ❖Tanishq wins Global Awards for Excellence in Quality Management & Leadership by World Quality Congress ❖Tanishq is the first Indian Brand to enter the list of top 30 Best Retail Brands in Asia Pacific and stands at # 13 as per Interbrand. Eyewear Eyewear ❖Award for Customer service excellence at Golden Globe Tigers Award

  13. ❖Gold & Silver Awards at TRRAIN (Trust for Retailers and Retail Associates of India) Retail Awards ❖Gold Award in the Outdoor Advertising Convention 2014. Precision engineering Precision engineering ❖Hosur won three State Safety Awards announced by Tamil Nadu Government in 2013 Social Initiatives Social Initiatives In 2018, as part of their corporate social responsibility the company sponsored entrepreneur and skater Rana Uppalapati’s mission titled Titan ECHO (Educate to Carry Her Onwards), to raise support for the education of 25,000 girl children in India. TITAN EYEWEARS TITAN EYEWEARS The demands of the changing fashion industry brought the Titan Company to launch a brand like Fastrack, targeting the youth and the urban crowd. Fastrack was launched as part of Titan since 1998, which separated into a standalone accessory brand in 2005. A famous retain fashion accessory brand, Fastrack took over the eyeglasses market and created a special place for itself. The brands target customer was always youngsters; hence its collection is trendy, stylish and youth-friendly. Labelled as a youth fashion brand, Fastrack caters to all the fashion needs of the young. Other than frames, Fastrack has a vast collection of bags, wallets, watches and sunglasses to name a few. Titan Eyeplus showcases the outstanding collection of Fastrack Eyeglasses, which is available online. The youth have a distinct choice of products that they like to use and eyeglasses are definitely a part of it. They don’t wear eyeglasses merely as a utilitarian product, but they like to try new models and new styles with the changing trends in the market. The demand for change and new styles is urgent and fast-moving in a product company that caters to the youth of today. Fastrack is one such brand which has won the hearts of the youth, be it with classic and simple frames or fashionable and colourful frames. With Titan Eyeplus available online, you don’t have to go too far in search of the perfect eyeglasses. Flaunt a different pair of glasses to school/college with different dresses with Fastrack Eyeglasses. More than 70 unique models of Fastrack Eyeglasses are enough to attract the entire young crowd to the portal. Check out the smart range of Fastrack Eyeglasses online at Titan Eyeplus… Fastrack Eyeglasses are available in Rimmed frames, which makes them comfortable and stylish at the same time for young boys and girls. Regular frames are evergreen frame sizes and loved by all. But, oversized frames are one of the hottest trends in the market currently. Try a new look with an edgy frame by Fastrack Eyeglasses. Youngsters like to try new shapes of frames to don a new look, by simply wearing a different frame shape. You should select a frame’s shape according to your face type. Titan Eyeplus offers a long list of frame shapes including Rectangle, Round, Cateye, Oval, Square, Butterfly, Panto, Bugeye, Wayfarer and Round by Fastrack Eyeglasses. Amplify your style quotient by wearing some quirky coloured frames, or try out a chic look with classy coloured frames. You have a large number of frame colours by Fastrack Eyeglasses. Choose from colours like Black, Crystal, Demi, Grey, Single Colour, Brown, Blue, Multi-coloured, Purple, Green, Pink and White. Since the brand targets the youth, it keeps

  14. in mind the affordability factor. Fastrack Eyeglasses offer quality glasses at great prices, another attracting feature for the young. The eyeglasses collection starts at as low as Rs. 1,000 and goes above Rs. 2,000. Titan Eyeplus promises its customers quality and variety in designs. Check out some of the best deals on Fastrack Eyeglasses available online on the portal. Your search for smart and trendy eyeglasses comes to an end at Titan Eyeplus collection of Fastrack Eyeglasses with styles for boys, girls and unisex models as well. Buy your favourite eyeglasses and match them with different attires for various occasions! Apart from online, Titan stores are available in the top cities of India like Mumbai, Delhi, Hyderabad, Kolkata, Pune, Chennai, and Bangalore. SURVAY AREA SURVAY AREA Odisha Over View Odisha Over View Odisha lies between the latitudes 17.780N and 22.730N, and between longitudes 81.37E and 87.53E. The state has an area of 155,707 km2, which is 4.87% of total area of India, and a coastline of 450 km. In the eastern part of the state lies the coastal plain. It extends from the Subarnarekha River in the north to the Rushikulya River in the south. The lake Chilika is part of the coastal plains. The plains are rich in fertile silt deposited by the six major rivers flowing into the Bay of Bengal: Subarnarekha, Budhabalanga, Baitarani, Brahmani, Mahanadi and Rushikulya. The Central Rice Research Institute (CRRI), a Food and Agriculture Organization-recognised rice gene bank and research institute, is situated on the banks of Mahanadi in Cuttack. Satellite view of the Mahanadi river delta .Three-quarters of the state is covered in mountain ranges. Deep and broad valleys have been made in them by rivers. These valleys have fertile soil and are densely populated. Odisha also has plateaus and rolling uplands, which have lower elevation than the plateaus. The highest point in the state is Deomali at 1,672 metres. The other high peaks are: Sinkaram (1,620 m), Golikoda (1,617 m), and Yendrika (1,582 metres). ❖9th Largest State and 11th largest by Population. ❖30 District in the State. ❖Cr (Census-2011). ❖Agriculture Based Economy. ❖GDP Gr Rate 7.94% Vs National of 7.1%. ❖PCI Grew by 7.5% which is higher than of National growth of 6.5 % (LY). PRODUCTS OF TITAN PRODUCTS OF TITAN ❖SUNGLASSES SUNGLASSES :- FASTRACK FASTRACK ❖More than 350 design. ❖Price from 999/- to 2995/- ❖Is is generally for youth generation. ❖Age – 18 -30 ❖Product are both available for gents and ladies.

  15. TITAN TITAN ❖More than 200 designs. ❖Price from 1800/- to 4000/- ❖Age – 25-40. ❖Product are both available for gents and ladies. DASH DASH ❖More than 100 designs. ❖Price from 600/- to 1000/- ❖Age – 6-15. ❖Product are both available for boys and girls. TERMS OF TRADE (T0T) OF RS AND DEALER TERMS OF TRADE (T0T) OF RS AND DEALER RS TOT (sunglasses) i. on invoice – 6% ii. Performance Incentive – 1% iii. Van op – 5000/- iv. Fixed cost – 20000/- DEALER TOT (sunglasses) FASTRACK i. MRP < 1500 :- 25%(TOT) + 7%(TARGRT COST) ii. MRP > 1500 :- 27%(TOT) + 7%(TARGRT COST) TITAN i. ii. MRP < 2800 :- 27%(TOT) + 7%(TARGRT COST) MRP > 2800 :- 29%(TOT) + 7%(TARGRT COST) DASH FLAT – 30% FRAMES FASTRACK ❖More than 15O design. ❖Price from 695/- to 1945/- ❖Is is generally for youth generation. ❖Age – 18 -30 ❖Product are both available for gents and ladies. ❖Types :- i.Single Vision ii.By focal iii.Rimless iv.Full frame TITAN ❖More than 35O design. ❖Price from 1200/- to 4000/- ❖Is is generally for youth generation. ❖Age – 25 -40

  16. ❖Product are both available for gents and ladies. ❖Types :- i.Single Vision ii.By focal iii.Rimless iv.Full frame RS TOT (frames) i. ii. iii. on invoice – 8% Performance Incentive – 1% Total – 9% DEALER TOT (frames) FASTRACK AND TITAN On invoice- 35% One of the premium brand in optical industry. • Price range :- 1099 –3800 (frames) and 1250 – 3500 (sunglasses) • Maximum selling is Approx. :- 5076000 (monthly) and 6.09 Cr. (annually) • No of product sold is Approx. :- 2800 pcs(monthly) and 34k pcs (annually) a. a.Dealer Dealer connect •Online Google Map registration (shop name) connect •Trade fair (organised all over India in every year). •Trade India , world trade(online site) b. b.Offers and Discount Offers and Discount •10% - 15% (customers discount on MRP) •20% - 25% (seasonal offers) •35% (dealers discount on MRP) •Rs 600000 :- foreign trip/ 10 gm gold (Seasonal schemes - 3 months) c. c.Annually Annually Schemes • Schemes Rs 750000:- 5 gm of gold.

  17. • Rs 1000000 :- 10 gm of gold • Rs 2000000 :- Foreign trip COMPANY BACK COMPANY BACK- -END OPERATIONS END OPERATIONS COMPANY DISTIBUTO R RSSO RSSO RSSO RSSO DEALER DEALER DEALER DEALER CUSTOMER CUSTOMER CUSTOMER CUSTOME R COMPANY it collect all the raw material from various source then recycle and produced the finished good which is then supplies to the dealer . DISTRIBUITOR In titan frame sector there are 2 distributor named max and Vishal, who controls the east zone and costal area of Orissa. Max controls the east zone and Vishal controls the coastal zone of Orissa. RSSO The distributor keep various retail stock sales officer to manage various dealer so that maximum product and services can reach to the dealers.

  18. DEALER They keep the desired product and sold the product to the customer by giving appropriate amount of offers and scheme. CUSTOMER They are the one who pay for the product and use the product. Hence give a feedback for the product. SWOT ANALYSIS SWOT ANALYSIS SWOT – S Strength W Weakness O Opportunity T Threats Starting a sunglasses business gives you a way to work with the latest fashionable styles and help people choose the best pair to fit their lifestyle and outdoor needs. But before you buy your first display case to fill with sunglasses, conduct a SWOT analysis to document the strengths, weaknesses, opportunities and threats that may affect your success in selling sunglasses. Analysing your shop’s situation and potential is critical for building a profitable business. Strength Strength In the strengths section of your SWOT analysis, pricing may be a strong point if you sell your sunglasses cheaper than your competitors. Another strength could rest in the variety of styles you offer, such as designer glasses and styles that appeal to a variety of ages. If you’re an experienced business owner, that’s another plus when it comes to your sunglasses business, especially if your background is in retail. Other strengths might include a willingness to educate consumers on the best type of UV protection or to offer free basic repair services so buyers remember your shop when they need another pair. Access to suppliers is another strength you want to bring to your business. Weaknesses Weaknesses If you only sell your sunglasses online or in a retail shop, you may have a hard time matching the sales volume of competitors, which could be a weakness if their greater numbers give them better pricing from common vendors. Depending on how much storefront space rents for in your area, the barrier to entry might be low which could mean extra competition. Another weakness of selling sunglasses is limited flexibility in pricing. Go too high, and you may lose business to the shops, kiosks and department stores that cost less. Opportunities Opportunities Opportunities for selling sunglasses may include an increased presence in an area with sunny weather, or a greater inventory heading into the summer months. If your business currently relies on a storefront or kiosk for its sales, adding an online store gives you a way to find even more buyers and an opportunity to expand your business. The ability to customize sunglasses with logos and images that don’t get in the way of the person’s vision, a new trend in the sunglasses business, is another opportunity to stand out if you offer it earlier, cheaper or better than the competition. Threats Threats A new sunglasses shop set to open nearby is one obvious threat. Another could be department stores that expand the designs and styles they offer, or a nearby kiosk that can offer his wares for a lower price because his infrastructure costs are lower than yours. A lack of skilled people willing to work in your shop is another threat. If other jobs are abundant in your area, you may need to pay more to entice qualified retail staff.

  19. Survey about others companies as compared to others. Survey include i. ii. iii. iv. v. other company benefits other company TOT other company product other company price rang other company services

  20. Name TCL TCL Small Small Medium Medium Big Big Town Town Name NON NON TCL TCL Bhubaneswar Cuttack Jatani+Khudra Bhadrak Balasore Baripada Keonjhar Rourkela Jharsugarh Sambalpur Bargarh Bolangir Total 25 4 2 2 2 2 1 1 0 5 1 2 47 29 6 6 4 11 3 3 14 3 4 4 3 90 23 4 4 4 9 1 2 12 1 4 3 2 69 4 1 2 0 1 2 1 2 2 0 1 1 2 1 0 0 1 0 0 0 0 0 0 0 4 17 Market Visit Details Market Visit Details i. i. Bhubaneswar Bhubaneswar As per the survey, In the zone of Bhubaneswar ,out of 54 dealers 25 dealers had taken the titan product , 29 dealer are present who have not taken the titan product and out of 29 dealers 20 shop and dealers are present who belongs to the small sectors . 4 shops and dealers are present who belongs to the medium sectors. 2 shops and dealers are present who belongs to the big sectors. ii. ii. Cuttack Cuttack As per the survey, In the zone of Cuttack ,out of 10 dealers 04 dealers had taken the titan product , 06 dealer are present who have not taken the titan product and out of 06 dealers 03 shop and dealers are present who belongs to the small sectors . 01 shops and dealers are present who belongs to the medium sectors. 01 shops and dealers are present who belongs to the big sectors. iii. iii. As per the survey, In the zone of Jatni /Khurdha, out of 08 dealers 02 dealers had taken the titan product, 06 dealer are present who have not taken the titan product and out of 06 dealers 04 shop and dealers are present who belongs to the small sectors .02 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Jatni / Khurdh Jatni / Khurdha a iv. iv. As per the survey, In the zone of Bhadrak ,out of 06 dealers 02 dealers had taken the titan product , 04 dealer are present who have not taken the titan product and out of 04 dealers 04 shop and dealers are present who belongs to the small sectors . No shops and dealers Bhadrak Bhadrak

  21. are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. v. v. Balasore Balasore As per the survey, In the zone of Balasore ,out of 13 dealers 02 dealers had taken the titan product , 11 dealer are present who have not taken the titan product and out of 11 dealers 09 shop and dealers are present who belongs to the small sectors . 01 shops and dealers are present who belongs to the medium sectors. 01 shops and dealers are present who belongs to the big sectors. vi. vi. As per the survey, In the zone of Baripada ,out of 05 dealers 02 dealers had taken the titan product , 03 dealer are present who have not taken the titan product and out of 03 dealers 01 shop and dealers are present who belongs to the small sectors . 02 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Baripada Baripada vii. vii. As per the survey, In the zone of keonjhar ,out of 04 dealers 01 dealers had taken the titan product , 03 dealer are present who have not taken the titan product and out of 03 dealers 02 shop and dealers are present who belongs to the small sectors . 1 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Keonjhar Keonjhar viii. viii. As per the survey, In the zone of Rourkela ,out of 15 dealers 01 dealers had taken the titan product , 14 dealer are present who have not taken the titan product and out of 14 dealers 12 shop and dealers are present who belongs to the small sectors . 2 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Rourkela Rourkela ix. ix. As per the survey, in the zone of jharsugarh, out of 03 dealers, no dealers had taken the titan product, 03 dealer are present who have not taken the titan product and out of 03 dealers 01 shop and dealers are present who belongs to the small sectors. 02 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Jharsugarh Jharsugarh x. x. Sambalpur Sambalpur As per the survey, In the zone of Sambalpur ,out of 09 dealers 05 dealers had taken the titan product , 04 dealer are present who have not taken the titan product and out of 04 dealers 04 shop and dealers are present who belongs to the small sectors . No shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. xi. xi. As per the survey, In the zone of Bargarh ,out of 05 dealers 01 dealers had taken the titan product , 04 dealer are present who have not taken the titan product and out of 04 dealers 03 shop and dealers are present who belongs to the small sectors . 01 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Bargarh Bargarh

  22. xii. xii. As per the survey, In the zone of Bolangir ,out of 05 dealers 02 dealers had taken the titan product , 03 dealer are present who have not taken the titan product and out of 03 dealers 2 shop and dealers are present who belongs to the small sectors . 01 shops and dealers are present who belongs to the medium sectors. No shops and dealers are present who belongs to the big sectors. Bolangir Bolangir Potential Potential Dealer: Dealer:- - Dealers Name Dealers Name GL Opticals Asian Opticals Mohanty Opticals Anand Opticals Asian Opticals NGH opticals Adhunik Opticals Vision Opticals Kumar Opticals Star Opticals Vandana Opticals parween Opticals Sidharth Opticals Vision X Optical World Harendra Opticals Bapu Opticals Optical Experess Shree opticals Fauzan Opticals Sajan Optical Town Name Town Name Balasore Balasore Baripada Baripada Keonjhar Rourkela Rourkela Jharsuguda Jharsuguda Bargarh Bolangir Bhubaneswar Bhubaneswar Bhubaneswar Bhubaneswar Bhubaneswar Bhubaneswar Cuttack Cuttack Jatani Jatani BRAND WISE SALE & CONTRIBUTION BRAND WISE SALE & CONTRIBUTION 50 102 387 100 58 49 28 Titan Luxxotica Grp Ranok Grp Scot Velocity Local-Brand Total

  23. 13% 26% 100% 26% 15% 13% 7% Titan Luxxotica Grp Ranok Grp Scot Velocity Local-Brand Total Market Sales Report Market Sales Report Town Name Town Name TCL TCL NON NON TCL TCL Small Small Medium Medium Big Big Bhubaneswar Cuttack Jatani+Khudra Bhadrak Balasore Baripada Keonjhar Rourkela Jharsugarh Sambalpur Bargarh Bolangir Total Total Per Day Per Day Monthly Monthly Av UCP*1800 Av UCP*1800 25 4 2 2 2 2 1 1 0 5 1 2 47 47 2 29 6 6 4 11 3 3 14 3 4 4 3 90 90 23 4 4 4 9 1 2 12 1 4 3 2 69 69 4 1 2 0 1 2 1 2 2 0 1 1 2 1 0 0 1 0 0 0 0 0 0 0 4 4 17 17 2820 5076000 For TCL Sector For TCL Sector 47 Per day Monthly Av UCP 6000 1200 800 500 100 Total sale 8460000 6768000 3384000 2820000 705000 Luxo Ranok Scot Velocity Local-Brand 1 4 3 4 5 30 120 90 120 150

  24. For Non For Non- -TCL TCL Sector Sector 90 Per 3 days-1 Pcs Monthly Av UCP 6000 1200 800 500 100 Total sale 1800000 4860000 4000000 1750000 2160000 Luxo-30 Dlrs Ranok-45 Scot-63 Velocity-70 Local-Brand 3 2 2 1 8 10 90 100 70 240 Market Shares Market Shares Brand TCL-DLrs NON TCL Dlr Total Sale- AMS (lakhs) Mkt Share Titan Luxxotica Grp Ranok Grp Scot Velocity Local-Brand Total 50 84 0 50 102 13% 26% 18 67 33 28 7 48 40 18 21 100 58 49 28 387 26% 15% 13% 7% 100% 249 138 Channel Wise Channel Wise Details Details Type Channel Nos AMS Frame Count Retail Titan-EyePlus 17 173 61 Retail GKB 2 35 12 Retail Himalaya 7 42 15 Retail Lenskart 10 57 20 Retail L & M 2 16 6 Retail Total 38 323 113 Trade Distribution 137 387 387 R+T Total 175 710 500

  25. Top Top Competitors Competitors i. i. Luxxotica Luxxotica • Price range :- 4000 – 12000 (frames) and 4250 – 13000 (sunglasses) • Maximum selling is Approx. :- 1.2 Cr. (monthly) and 14.4 Cr. (annually) • No of product sold is Approx. :- 2k-3k pcs(monthly) and 24k-36k pcs (annually) i. i. Dealer connect Dealer connect •Online Google Map registration (shop name) •Trade fair (organised all over India in every year). •Trade India , world trade(online site) ii. ii. Offers and Discount Offers and Discount •10% (customers discount on MRP) •20% - 25% (seasonal offers) •60% (dealers discount on MRP) iii. iii. Schemes Schemes •Take 35 pieces then get 5 extra piece •Sell 100 Pieces yearly :- 10 gm of gold •Sell 200 pieces yearly :- foreign trip ii. Ranok Ranok • Price range :- 1200 – 3500 (frames) and 1500 -3500 (sunglasses) • Maximum selling is Approx. :- 8.5lakhs (monthly) and 1.02 Cr. (annually) • No of product sold is Approx. :- 700-750 pcs (monthly ) and 8500 pcs (annually)

  26. i. i. Dealer connect Dealer connect •Dealer visit 2-3 times per month. •Trade fair (organised all over India in every year). ii. ii. Offers and Discount Offers and Discount •10% - 15%(customers discount on MRP) •30% - 35% (seasonal offers) •50% (dealers discount on MRP) iii. iii. Schemes Schemes •Sell 70 pieces and more :- Goa trip •Sell 300 Pieces and more :- 10 gm of gold •Sell 400 pieces and more :- Singapore trip iii. iii. Velocity Velocity • Price range :- 400 – 1500 (frames) and 800 – 1300 (sunglasses) • Maximum selling is Approx. :- 49lakhs (monthly) and 5.88 Cr. (annually) • No of product sold is Approx. :- 9k -10k (monthly) and 1.2lakhs pcs (annually) i. i. Dealer Dealer connect connect •Online Google Map registration (shop name) •Trade fair (organised all over India in every year). ii. ii. Offers and Discount Offers and Discount •15%(customers discount on MRP) •20% - 25% (seasonal offers) •60% (dealers discount on MRP) iii. iii. Schemes Schemes •Sell of Rs. 2.5 Lakhs and above :- Goa trip •Sell of Rs. 6 lakhs and above :- 10 gm of gold

  27. •Sell of Rs. 10 lakhs and above :- foreign trip iv. Scot Scot • Price range :- 1000 – 2800 (frames) and 1200 – 3000 (sunglasses) • Maximum selling is Approx. :- 58 lakhs (monthly) and 6.96 Cr. (annually) • No of product sold is Approx. :- 7k -7.5k (monthly) and 87k pcs (annually) i. i. Dealer connect Dealer connect •Trade India , world trade(online site) •Trade fair (organised all over India in every year). ii. ii. Offers and Discou Offers and Discount •10% (customers discount on MRP) nt •30% (seasonal offers) •25%(senior citizen offer) •55% (dealers discount on MRP) iii. iii. Schemes Schemes • Sell of Rs 10 Lakhs :- Hongkong tour •Sell of Rs. 5 lakhs :- Bangkok of gold •Sell of Rs. 3 lakhs :- Electric Appliances Competition Competition Track Track Brands Brands Price Price- -Range Range TOT TOT After Sales After Sales Dealer Connect Dealer Connect Schemes Schemes Dealer Meet/ Product Show Case GWP, Trip Scheme, CN Luxxotica 4000-12000 45%-48% Piece 2 Piece Replacement Trip Scheme TGT Linked Ranok 1200-3500 50%-60% Piece 2 Piece Replacement Visit once in a QTR Trip Scheme TGT Linked Scot 1000-2800 60% Piece 2 Piece Replacement Visit once in a QTR Velocity 400-1500 60% Piece 2 Piece Replacement Visit once in a QTR GWP/CN

  28. Competitors’ image Competitors’ image Velocity Type Type – – Half Frame Half Frame Price Price – – 1290 / 1290 /- - Type Type – – Full Frame Full Frame Price Price – – 1525 / 1525 /- - Type Type – – Full Frame Full Frame Price Price – – 1850 / 1850 /- - Type Type – – Full Frame Full Frame Price Price – – 1300 / 1300 /- - Type Type – – Sq Aviator Sq Aviator Price Price – – 1820 / 1820 /- - Type Type – – Aviator Aviator Price Price – – 1520 / 1520 /- -

  29. Type Type – – Sheild Price Price – – 2000 / Sheild 2000 /- - Type Type – – Aviator Sunglass Aviator Sunglass Price Price – – 2200 2200 / /- - Idee and Image Type Type – – Titanium frame Titanium frame Price Price – – 199 1990 / 0 /- - Type Type – – full frame full frame Price Price – – 1525 1525 / /- - Type Type – – SQ full Frame SQ full Frame Price Price – – 1350 1350 / /- -

  30. Type Type – – SQ full Frame SQ full Frame Price Price – – 1600 1600/ /- - Type Type – – Square Price Price – – 1520 Square 1520 / /- - Type Type – – Reflector sunglass Reflector sunglass Price Price – – 1380 1380/ /- - Type Type – – Sunglass Sunglass Price Price – – 2200 2200/ /- - Type Type – – Aviator Sunglass Aviator Sunglass Price Price – – 1700 1700/ /- -

  31. Scott Type Type – – Half frame Half frame Price Price – – 1790 1790/ /- - Type Type – – full frame full frame Price Price – – 1825 1825 / /- - Type Type – – full frame full frame Price Price – – 1550 1550 / /- - Type Type – – full frame full frame Price Price – – 1550 1550 / /- - Type Type – – Shield Price Price – – 1520 Shield 1520 / /- - Type Type – – sunglass sunglass Price Price – – 1600 1600 / /- -

  32. Type Type – – Aviator Price Price – – 2200 Aviator 2200 / /- - Type Type – – Aviator Price Price – – 2100 Aviator 2100 / /- - Ray Ban Type Type – – Half frame Half frame Price Price – – 6790 6790 / /- - Type Type – – full frame full frame Price Price – – 7800 7800 / /- - Type Type – – full Frame full Frame Price Price – – 5550 5550 / /- -

  33. Type Type – – full frame full frame Price Price – – 6200 6200 / /- - Type Type – – Aviator Price Price – – 6000 Aviator 6000 / /- - Type Type – – Sq sunglass Sq sunglass Price Price – – 5200 5200 / /- - Type Type – – Sq Price Price – – 6500 Sq sunglass sunglass 6500 / /- - Type Type – – Aviator Price Price – – 7800 Aviator 7800 / /- - Other take Other take always always ❖From childhood to older age every generation people are willing to wear the sunglasses and frames. As in the upcoming era as maximum folks are more aquented in the phone and laptop which result in the eye sight problem, for which there is enormous requirement of lenses and frame for every age. As by growing older there is genuine problem of eye sight. so the frame business is the next booming business .

  34. ❖As by growing generation there is a neck to neck comitation between various brands. For grabbing the attraction of various customer, they make the product quality much better than before, provide a good service, and provide an extended warranty. These is the reason for higher comitation in the market. As mostly people want to buy sunglasses and frames in cheaper rate and have all facilities. ❖In every sector there is enormous scope of improvement in the field of services and quality and interaction with the people. ❖Above the line (ATL) that include online promotion by net and selling of product and branding and proper poster and hooding and advertisement in social media . Below time line (BTL) that include the offline advertising, providing hooding stands, frame box and poster. ❖Person in the marketing sector must have the influencing and conventining nature so as to crack the desired deals. By providing excellent service can be willing to buy the product from the assigned dealers. ❖By achieving the desired target and goals the turn over profit can be more and can target to a next upcoming higher targets. ❖In the frames business as every age people can use it, so there is no limit of shutting of business. So Sky is the limit for frames business. ❖As in the running and in the upcoming generation , people are more fascinate of wearing fashionable eye ware , so there is lot of improvement in frames styles , colour and design. ❖Maximum company have planned to open there franchise in the hospital, so that it will be more helpful for the customer, as to easy access of the product. ❖Mostly targeting to the young generation. Input From Input From ❖Mr. Deepak Kumar Pradhan (ABM:EAST 2) ❖Team Max ❖Team Vishal ❖Dealers Bibliography Bibliography There are no sources in the current document. There are no sources in the current document. ❖www.titancompany.in ❖www.google.com ❖www.wikipedia.com

More Related