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Persona #1 : “Tiffany”

Persona #1 : “Tiffany”. 22 year old female Millennial Suburban, 2 parent household Just graduated from Bowdoin, job searching Single, in a relationship with boyfriend Caucasian Medium health literacy No health conditions other than still has Freshman 15”

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Persona #1 : “Tiffany”

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  1. Persona #1 : “Tiffany” • 22 year old female Millennial • Suburban, 2 parent household • Just graduated from Bowdoin, job searching • Single, in a relationship with boyfriend • Caucasian • Medium health literacy • No health conditions other than still has Freshman 15” • Family history of obesity and heart disease • Smart phone, Ipad & MacBook Air • Very social, eats out a lot & frequents bars

  2. Tiffany Scenario • Tiffany just came home from a night out after a couple of drinks. She flicks on the TV before bed to watch Jimmy Kimmel. • Jimmy is interviewing Jennifer Lawrence about the latest Hunger Games movies and what she had to do to stay in shape. • Jennifer mentions that her blog is on www.abccom/.health

  3. Persona #2 “José” • 19 year old Millennial • Hispanic (ESL in elementary school) • Urban, single parent not too fluent in English • Just graduated high school, gap year • Lives at home with mom • Works at 2 part-time jobs (Chili’s waiter, MVP sports) • Hooking up with many girls • Low Health literacy • Past history of STD • Smart phone, desk top at home • Plays “pick-up” basketball at high school, frequents local gym to lift weights

  4. Jose Scenario • Jose is walking to the gym and checks his instagram. • His buddy has posted a photo of himself and tagged #HealthySelfie @abchealth“ • Jose thinks he can easily win this contest • To participate in the contest and post his own photo, Jose follows ABC health on instagram.

  5. Persona #3: “Chloe” • Tiffany’s 25 year old cousin • Caucasian • Lives in South End with fiancé • Night time Tufts MPH program • Working at WilmerHale law firm as a paralegal • Very health literate, vegetarian, only shops at Whole Foods • Yoga and trains for marathon (addicted to exercise as a result of mother’s health scare and family weight issues) • Anemia, asthma, thinks she is gluten-intolerant • Smart phone, fit bit, Dell laptop, & mini iPad

  6. Chloe’s Scenario • It is Friday night. Chloe is watching Orange is the New Black on Apple TV. • The episode features inmate with gluten allergy. The inmate eats gluten-laden food because there were few alternatives. She is shown doubled-over with belly pain and her bunk mate is not enjoying the other side effects. • At at end of the show there is a link that states” Learn more about managing gluten allergies: Download the abc.app or visit us on the web http://abcnews.go.com/Health/

  7. Persona #4 “Debbie” • 45 year old, married mother of 3 Millennials (Olivia, Sophia & Hudson) • African American • Umass Boston graduate nursing program • Lives in Dorcester • Diabetes, hypertension and depression • High health literacy • Smart phone, desk top at home home glucose monitoring • Emotional eating

  8. Debbie’s Scenario • Debbie is scrolling through her Facebook feed and sees a post from her friend. • The post lists the top 10 health problems people in their twenties should be thinking about but aren’t from www.abc.com/health • She shares the link on her page and tags her kids • All of her children’s friends see the link too.

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