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Persona #1 : “Tiffany”

Discover how various Millennials engage with health-related content through social media. From Tiffany, navigating post-college life while grappling with health concerns, to José, a part-time worker with low health literacy promoting wellness on Instagram, and Chloe, a health-conscious paralegal managing dietary issues, the scenarios highlight the diverse approaches to health awareness. Debbie, a mother advocating for her children’s health on Facebook, exemplifies the importance of sharing knowledge in family dynamics. Explore the impact of targeted messaging tailored to these unique personas for better health literacy.

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Persona #1 : “Tiffany”

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Presentation Transcript

  1. Persona #1 : “Tiffany” • 22 year old female Millennial • Suburban, 2 parent household • Just graduated from Bowdoin, job searching • Single, in a relationship with boyfriend • Caucasian • Medium health literacy • No health conditions other than still has Freshman 15” • Family history of obesity and heart disease • Smart phone, Ipad & MacBook Air • Very social, eats out a lot & frequents bars

  2. Tiffany Scenario • Tiffany just came home from a night out after a couple of drinks. She flicks on the TV before bed to watch Jimmy Kimmel. • Jimmy is interviewing Jennifer Lawrence about the latest Hunger Games movies and what she had to do to stay in shape. • Jennifer mentions that her blog is on www.abccom/.health

  3. Persona #2 “José” • 19 year old Millennial • Hispanic (ESL in elementary school) • Urban, single parent not too fluent in English • Just graduated high school, gap year • Lives at home with mom • Works at 2 part-time jobs (Chili’s waiter, MVP sports) • Hooking up with many girls • Low Health literacy • Past history of STD • Smart phone, desk top at home • Plays “pick-up” basketball at high school, frequents local gym to lift weights

  4. Jose Scenario • Jose is walking to the gym and checks his instagram. • His buddy has posted a photo of himself and tagged #HealthySelfie @abchealth“ • Jose thinks he can easily win this contest • To participate in the contest and post his own photo, Jose follows ABC health on instagram.

  5. Persona #3: “Chloe” • Tiffany’s 25 year old cousin • Caucasian • Lives in South End with fiancé • Night time Tufts MPH program • Working at WilmerHale law firm as a paralegal • Very health literate, vegetarian, only shops at Whole Foods • Yoga and trains for marathon (addicted to exercise as a result of mother’s health scare and family weight issues) • Anemia, asthma, thinks she is gluten-intolerant • Smart phone, fit bit, Dell laptop, & mini iPad

  6. Chloe’s Scenario • It is Friday night. Chloe is watching Orange is the New Black on Apple TV. • The episode features inmate with gluten allergy. The inmate eats gluten-laden food because there were few alternatives. She is shown doubled-over with belly pain and her bunk mate is not enjoying the other side effects. • At at end of the show there is a link that states” Learn more about managing gluten allergies: Download the abc.app or visit us on the web http://abcnews.go.com/Health/

  7. Persona #4 “Debbie” • 45 year old, married mother of 3 Millennials (Olivia, Sophia & Hudson) • African American • Umass Boston graduate nursing program • Lives in Dorcester • Diabetes, hypertension and depression • High health literacy • Smart phone, desk top at home home glucose monitoring • Emotional eating

  8. Debbie’s Scenario • Debbie is scrolling through her Facebook feed and sees a post from her friend. • The post lists the top 10 health problems people in their twenties should be thinking about but aren’t from www.abc.com/health • She shares the link on her page and tags her kids • All of her children’s friends see the link too.

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