1 / 14

Sample FOA

Sample FOA. Language and Mass Communication. Introduction. Sex is an obvious tool to sell a product However, it is often overused Quotation: Backlash from the public. http://5thandprospect.com/blog/wp-content/uploads/2009/10/dngsub.jpg. Description. Based on a Dolce and Gabbana ad

sancho
Télécharger la présentation

Sample FOA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sample FOA Language and Mass Communication

  2. Introduction • Sex is an obvious tool to sell a product • However, it is often overused • Quotation: • Backlash from the public

  3. http://5thandprospect.com/blog/wp-content/uploads/2009/10/dngsub.jpghttp://5thandprospect.com/blog/wp-content/uploads/2009/10/dngsub.jpg

  4. Description • Based on a Dolce and Gabbana ad • A photoshopped version • Shows a group sex scene • Special effects have been added: • Blood • Text • New slogan

  5. Creator • At first glance, creator appears to be Dolce and Gabbana • However, this is a photoshopped version • Found on a blog entitled “Ad Busters” • Clearly this is a satire on D&Gs ads

  6. Techniques – Original Ad • Sex, sex and lots of sex! • Most obvious element in the orgy in the middle • Models are uniformly young • Women are very slender, legs are open • Men are tan and muscled • Provocative positions • Women are objectified • But so are men

  7. Technqiues – Altered Ad • Still lots of sex! • Prominent red against white and gray • Use of the logo • Change of the text: shocking statistic • Change of the slogan • Highlights the trivialization of sex

  8. Underlying Values • Original ad: • Sexual freedom • Sex is depersonalized • Promiscuity • Sexual violence is trivialized, normalized • Reworked ad: • A backlash to overuse of sex in advertising • Not against sex, just the use of sexual violence in advertising

  9. Style vs Substance • Style • If you buy D&G, you will be sexy and desireable. • With D&G you will be have lots of wild sex. • Substance • No claims are made about the product. • It is entirely based on style.

  10. How do different audiences respond? Secular North American Original: Deeply offensive Sex is seen as a sacrament for marriage Reworked ad: Provocative Inflammatory Disgusted Original: Titillating but needlessly sex Degrading to women Reworked ad: Thought-provoking Conservative Christian

  11. The Hard Sell • No claims are made about the product • It sells a lifestyle: • Promiscuity • Group sex • Violence • The reworked ad challenges the original ad: • Implicitly blames the original ad for contributing to violence against women • Encourages audiences to be enraged at this type of advertising

  12. Overall Evaluation • The original ad is effective: • Even if causes outrage, it is memorable • Sex is a powerful motivator • Associating a product with a primal urge

  13. More Evaluation • The reworked ad calls for more reflection: • The text is small and requires attention • Thought-provoking statistic • Encourages a backlash against trivialization of sex • Accuses the ad industry of promoting violence against women

  14. Conclusion • The existing ad is provcative enough • The original ad is provocative in its own right • However, the reworked ad aims to bring a higher level of awareness to the glorification of violence in advertising.

More Related