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Give Your Image Impact. Contoso, Ltd. Strategies for Success. About Contoso, Ltd Your corporate image Know your media The three R’s of media planning Your public relations budget Media plan Relationships Planning for the future Contoso success stories. About Contoso, Ltd.
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Give Your Image Impact Contoso, Ltd
Strategies for Success • About Contoso, Ltd • Your corporate image • Know your media • The three R’s of media planning • Your public relations budget • Media plan • Relationships • Planning for the future • Contoso success stories
Your Corporate Image • Contoso and you • How Contoso will develop and strengthen your company’s image • Strategies for maintaining a presence • Positive spin • Defining “spin” • Creating a strong impression
Know Your Media • Television • Radio • Print • Outdoor • Video • Internet
The Three R’s of Media Planning Research Recognition Relax Media types are listed on slide 5.
Media Plan • Creation • Production • Implementation
Local Political Your Company Environmental National Relationships It is worth it to create community relationships on several levels.
Planning for the Future • What’s in store for tomorrow? • What’s in store for next year?
Satisfied Customers • “Contoso, Ltd provided my company with that Je ne sais quois that we had been looking for.” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors) • “Because of the hard work from our Contoso, Ltd team, we have increased our client numbers by over 200% in the last two years.” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)
Contoso, Ltd We bask in the glow of your image!