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Typologies of tourists in Spain

Main purposes of the analysis. Stressing the need for reliable, deep and standardized information on tourism flowsPointing out the need for deeper analyses on these data (tourists destinations)Showing the enhancement that can be reached: segmenting is the flashlight that shows the path. Augusto Hu

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Typologies of tourists in Spain

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    1. Typologies of tourists in Spain The case of Euskadi

    2. Main purposes of the analysis Stressing the need for reliable, deep and standardized information on tourism flows Pointing out the need for deeper analyses on these data (tourists + destinations) Showing the enhancement that can be reached: segmenting is the flashlight that shows the path

    5. Methodological note Sample: +14.000 surveys, years 2001-2003 Results on: Tourists (air or road) Destinations (specific attraction of each zone) Multiple correspondence analysis of variables: Accommodation Main purpose of the trip Municipalities of overnight stays Type of transport Packaged trip or not Country of residence Number of overnight stays Month

    6. Typologies obtained Typology of tourists in Pas Vasco Typology of tourism destinations Typology of tourists received by road in Pas Vasco Typology of destinations of tourists received by road

    7. 1. Types of tourists in Pas Vasco Leisure tourism in San Sebastin (29%) Transit tourism (20%) With overnight (8,4%) Without overnight (11,6%) Family related french tourism (12,5%) Business tourism (20,2%) Others: Students (8,3%) International family stays (4,1%) Dutch leisure tourism (6%)

    8. 2. Types of destinations in Pas Vasco Type 1: Poles of attraction of transit tourists

    9. 2. Types of destinations in Pas Vasco Type 2: Poles of attraction of leisure tourists

    10. 2. Types of destinations in Pas Vasco Type 3: Poles of attraction of family related tourists

    11. 2. Types of destinations in Pas Vasco Type 4: Poles of attraction of business tourists

    12. 3. Types of tourists received by road French leisure tourists to San Sebastin (21,5%) Transit tourism Portuguese and belge (15,4%) Transit tourism with hotel overnight stay (6,5%) Transit tourism without hotel overnight stay (11,7%) Visiting friends and relatives (15,2%) Cultural tourism (11,0%) Group tourism (6,2%) Others: Study (5,4%) French campsite (4,2%) Leisure tourism in Zarautz

    13. 4. Types of destinations in Pas Vasco of tourists received by road Type 1: Transit zones

    14. 4. Types of destinations in Pas Vasco of tourists received by road Type 3: Zones of leisure and recreation holidays

    15. 4. Types of destinations in Pas Vasco of tourists received by road Type 7: Cultural Tourism destinations

    16. 4. Types of destinations in Pas Vasco of tourists received by road Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism

    17. Conlusions of the analysis Pas Vasco has well assorted tourism flows, determined by means of access Destinations show significant differentiating features No data ? no analysis ? no knowledge ? no capacity of response

    18. Typologies of tourists in Spain The case of Euskadi

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