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COLOR MODELS

COLOR MODELS. CONTENTS. Color Wheels Choosing Colors Color Modes + CMYK + SPOT + RGB + HEXADECIMAL What Your Client Needs. 1. COLOR WHEELS. Primary, Secondary, Tertiary, Complementary, Warm/Cool. Analogous Colors. A group of three colors next to each other on the color wheel. Summary.

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COLOR MODELS

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  1. COLORMODELS

  2. CONTENTS • Color Wheels • Choosing Colors • Color Modes+ CMYK+ SPOT+ RGB+ HEXADECIMAL • What Your Client Needs

  3. 1. COLOR WHEELS Primary, Secondary, Tertiary, Complementary, Warm/Cool

  4. Analogous Colors A group of three colors next to each other on the color wheel.

  5. Summary Primary, Secondary, Tertiary

  6. Shades, Tints, TonesHue & Saturation

  7. 2. CHOOSING COLORS Trends, Codes, & COMMON METHODS

  8. Color Schemes are Based on Trends in the 1980’s, this would have been an appalling color combination. However, it was all the rage in the 2000’s.

  9. Western Color CodesColors carry meaningthat is culturally relative.

  10. Source: https://www.artworkabode.com/blog/the-science-of-colors-in-design/

  11. Monochromatic A monochromatic color scheme uses one color.

  12. Complementary Colors

  13. A composition with complementary colors provides vivid contrast.

  14. While these are not “complementary colors,” the warm and cool contrast simulates interest.

  15. Triad Three colors compose a “triad” and can be chosen many different ways.Here the dominant colors are blue, red, yellow (primary colors).

  16. Common Methods to Create

  17. Examples Analogous Complementary Triad

  18. 3. COLOR MODES Creating Web & Print Colors

  19. CMYK Cyanne, Magenta, Yellow, Black

  20. CMYK Color ModelFour-color Process Printing • Cyan, Magenta, Yellow, Key (Black) • CMYK can create photographic coloron a printing pressor desktop printer. • The process at the printer’s is called“four color process printing.” • CMYK cannot create neons or metallics.

  21. CMYK Printing Four-color Process Printing

  22. Photoshop

  23. SPOT COLOR Pantone Colors

  24. Spot Color:Pantone Books • Specific colors selected from a library of colors (e.g., Pantone book). • Can include metallic, neon, etc. (which can’t be created in CMYK) • Can also include coated or uncoated.

  25. Spot Color: Saving Money Spot color can save money if you have fewer than four colors to print.

  26. 3-color Spot

  27. Pantone Books

  28. Adobe Photoshop 1) Open Swatches Panel (Window > Swatches). 2) Click menu (upper right) and select Pantone.

  29. Adobe Illustrator: Windows > Swatch Libraries > Color Books > Pantone Uncoated (or Coated).

  30. RGB Red / Green / Blue

  31. CMYK vs. RGB

  32. RGB Color Model • Red, Green, Blue • Used with light(TV and computer screens).

  33. Photoshop

  34. Photoshop

  35. HEXADECIMAL COLORS (Web Safe)

  36. Hexadecimal Colors for Web

  37. Web Colors: Hexadecimal Colors • Used in web coding to indicate color.

  38. 4. COLOR SCHEME APPS How to Use Them

  39. Adobe’s Color Scheme App • Adobe Color CC | (https://color.adobe.com)

  40. Adobe’s Color Scheme App Adobe Color CC | (https://color.adobe.com)

  41. How to create, save, download, and use your color scheme. Adobe Color CC | (https://color.adobe.com) CHOOSE “MY THEMES” TO VIEW & DOWNLOAD YOUR THEME FROM YOUR LIBRARY CHOOSE “My Themes” & LOG IN CHOOSE “CREATE” TO CREATE/SAVE YOUR SCHEME OPEN ADOBE PROGRAM, CHOOSE FILE > OPEN BROWSE TO YOUR COLOR FILE & SELECT IT. NOW IT APPEARS IN SWATCHES TO USE

  42. Finding Color Codes in the Color Picker

  43. Other Color Scheme Apps Paletton Color Scheme Designer (www.colorschemedesigner.com)

  44. 5. WHAT YOUR CLIENT NEEDS Providing Color Codes in Campaign Books and Client Presentations

  45. Color Charts

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