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Think…

Think…. We have been talking a lot about segmentation… why is this principle so important? What is the outcome if this effort is successful? What would be the difference between segmentation and MASS marketing? When would this be used?. Zipskinny.com (we do NOT whine about partners).

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Think…

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  1. Think… • We have been talking a lot about segmentation… why is this principle so important? What is the outcome if this effort is successful? • What would be the difference between segmentation and MASS marketing? When would this be used?

  2. Zipskinny.com (we do NOTwhine about partners) • Teams:Corey & Cameron Brandon & PaigeJJ & Taylor E Trevor & Jared Andrew & Courtney Taylor M & Ja’KobeFreddy & Heather Ariel & Greg Dre & Cole Anfernee & Lori Jalen & Dakota • Pick three cities/zips and compare them • Pick out the “lowest” and “highest” • Write a paragraph (compare/contrast) based on those two areas’ possible spending trends. (to turn in as a grade)

  3. segmentation • 1. demographics • 2. geographics • 3. psychographics • 4. behavioral characteristics

  4. 2. geographics • Based on WHERE people live • Local- think small, independent restaurant • State- think political campaigns • Regional- think banks, food manufacturers • National, Global- think Pepsico, Nike

  5. 3. Physchographics • Based on people with similar attitudes, interests, opinions, and lifestyles (how people spend their money, personality traits, and motivation) • Demographics + psychographics = customer profile (think soccer moms who are into green and organic) • Health, green, fitness, interest groups…. Blahblah…

  6. 4. Behavioral characteristics • Loyalty- 80/20 rule • Most teenagers- $50/month on entertainment • Teenage girls- spend 15% more on music than boys (= more music marketing toward girls??) • Internet info (online product review, online promotion)

  7. video

  8. PROJECT FOR TEST GRADE! • With your partner • Pick a profile • Cut out a human shape (life-sized); name him or her; He/she needs a face • Cut out pictures/ads that might apply to that particular profile (need 20)

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