1. All you need to know about Google  AdWords.  Online advertising has changed the way businesses used to make money. By helping businesses             expand their customer reach, deliver better customer interaction opportunities and target the right             audience at the right time, the world of online advertisement does much more than what one may                   think. In that regards, Google AdWords helps businesses reach web users successfully and market               their products and/or services effectively. And the ever-increasing popularity of Google AdWords is a               testament to the fact. As more and more businesses continue to come online, this popularity is not                 really going to fade.                                                                                                So, what is Google AdWords?  An online advertising service from Google, Google AdWords is the perfect tool to reach online             customers instantly. With the program, businesses can choose a certain budget for advertising and           pay online when people click their ads. When a web user makes a particular search on Google, a list                   of search results appears on the page. But, what appears above or below the search results are                 usually ads. The position of these ads is determined by your bid and the quality score of the ad.                                                                            

2.   Types of ad formats in Google AdWords  The freedom to reach your customers rests with you. From text-based search ads to graphic display                 ads, video ads, and many more – Google provides a number of options to reach your target audience                     with AdWords. Here are some of these ad formats from which you can pick the most suitable one                 for your business:                                                        Text Ads  Displayed at the top of google search results, text ads were the first ones to be designed by Google                 to advertise businesses on Google. Text ads work effectively in generating leads and increasing               website traffic. Moreover, maintaining these ads is a quick and easy affair. You can even use Ad                 extensions to add more details to the ad and provide contact information as well so that customers                   can reach your business conveniently.                                                                           Call-only Ads   A simple way to promote your business, call-only ads help your customers call your business phone                 number directly. Available only on devices that have a call facility, these ads bring your customer               promptly in touch with you.                                      Image Ads  Display your product visually with static or interactive graphics. With a massive reach of over 90% of               Internet users, the Google Display Network can take your display ads worldwide. Whether you want               to target your audience or remarket your ads, with these ads you can catch the attention of your                 customers without delay.                                                            Video Ads  Story-telling has become an integral part of ​digital marketing these days, and nobody understands it               better than Google. Create AdWords videos and promote your brand presence on YouTube. Your               videos will appear in search results or before or after the videos related to your ad.                                  Shopping Ads  When text and visual ads come together, you get shopping ads. These text ads contain a little                 information about your product, a link to the shopping page on your site, and a small image of the                 product. These ads are an excellent way to give your customers a sneak peek of what you are                 offering before they even click the ad.                                                              

3.   App Promotion Ads  In this mobile-content driven generation of today, app promotion is an aspect that no business             should miss out. If business apps can get you more customers, then app promotion ads can                 encourage app downloads. By using these ads, you can direct your customers to an app store or               straightaway provide a deep link to your ​mobile application​.