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THE PLATFORM THINKING WORKSHOP

The Platform Thinking Workshop

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THE PLATFORM THINKING WORKSHOP

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  1. THE PLATFORM THINKING WORKSHOP http://platformed.info

  2. ?

  3. http://platformed.info @sanguit Testing hypotheses is good... ...but what should you be testing?

  4. http://platformed.info @sanguit BUSINESS DESIGN

  5. http://platformed.info @sanguit 2 families of business models

  6. PIPE THINKING Image: Creative Commons/Flickr

  7. DISTRIBUTION PRODUCTION ASSEMBLY Value created upstream, delivered downstream

  8. PLATFORM THINKING

  9. Apps DEVELOPERS USERS

  10. HOSTS TRAVELERS Listings

  11. Videos VIDEO CREATORS VIDEO VIEWERS

  12. Tweets TWEET CREATORS TWEET READERS

  13. http://platformed.info @sanguit VALUE PRODUCERS CONSUMERS PLATFORM

  14. http://platformed.info @sanguit SHIFT HAPPENS!

  15. CONTENT CREATORS © Platform Thinking TV CHANNELS @sanguit PLATFORMED.INFO VIEWERS TV Channels YouTube VIDEO CREATORS VIDEO VIEWERS

  16. EXPERT WRITERS © Platform Thinking ENCYCLOPEDIA CREATOR @sanguit ENCYCLOPEDIA READERS PLATFORMED.INFO Encyclopedia Britannica Wikipedia WRITERS READERS

  17. © Platform Thinking TELCOS/HANDSET MFRS @sanguit PLATFORMED.INFO Nokia, BlackBerry, Telcos DEVELOPERS CONSUMERS iPhone, Android DEVELOPERS USERS

  18. © Platform Thinking TRAVEL AGENTS @sanguit PLATFORMED.INFO Hotels HOTELS TRAVELERS AirBnB HOSTS TRAVELERS

  19. http://platformed.info @sanguit SHIFT DRIVERS

  20. ACCESS

  21. PRODUCTION

  22. DATA TARGET knows before it shows TARGET knows before it shows!

  23. http://platformed.info @sanguit THREE SHIFTS

  24. http://platformed.info @sanguit LINEAR TO NETWORKED Democratization of access

  25. http://platformed.info @sanguit LINEAR TO NETWORKED Democratization of access CONSUMERS TO CREATORS Democratization of creative tools

  26. http://platformed.info @sanguit LINEAR TO NETWORKED Democratization of access CONSUMERS TO CREATORS Democratization of creative tools STUPID TO SMART Explosion of consumption data

  27. Digging deeper... PIPES vs. PLATFORMS

  28. Unit of Value PRODUCER CONSUMER >> >> >>

  29. PRODUCER CONSUMER >> >> >> 1. Producer owns Pipe 2. Producer controls movement of value (product/service) 3. Linear Flow of Value

  30. PRODUCER CONSUMER >> >> >> PLATFORM 1. Producer role distinct from Platform

  31. PRODUCER CONSUMER PLATFORM 2. Platform orchestrates movement of value (information) 3. Networked Flow of Value (information)

  32. http://platformed.info @sanguit So how do you design a platform?

  33. http://platformed.info @sanguit Let’s start with... The 3 principles of Pipe Design

  34. Unit of Value PRODUCER CONSUMER >> >> >> 1. Define the Unit of value (product/service)

  35. PRODUCER CONSUMER >> >> >> 2. Design the Process that creates and delivers this Unit

  36. PRODUCER CONSUMER >> >> >> 3. Design the Pipe that enables this Process

  37. http://platformed.info @sanguit Moving on to... The 3 principles of Platform Design

  38. http://platformed.info @sanguit CORE VALUE UNIT 1. Define the Core Value Unit Basic unit of information created and consumed on the platform

  39. © Platform Thinking @sanguit PLATFORMED.INFO UNITS 2. Design the Interaction around the Core Value Unit Creation - Curation - Consumption PRODUCERS CONSUMERS

  40. http://platformed.info @sanguit UNITS 3. Design the Platform that enables this Interaction PRODUCERS CONSUMERS PLATFORM

  41. http://platformed.info @sanguit PLATFORM THINKING in one line... The goal of your business is to enable interactions between producers and consumers

  42. http://platformed.info @sanguit UNDERSTANDING VALUE FOR USERS Why do users participate in interactions?

  43. http://platformed.info @sanguit Three sources of value Standalone Value Network Value Off-platform Value

  44. http://platformed.info @sanguit Standalone Value Tools for producers

  45. http://platformed.info @sanguit Network Value Access for Producers

  46. http://platformed.info @sanguit Network Value Access for Consumers

  47. http://platformed.info @sanguit Off-Platform Value that enables the core interaction Central Guarantees User Incentives Platform Currencies

  48. Central Guarantees

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