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Evolution of Mobile Development

Evolution of Mobile Development. World’s Largest Independent Mobile Ad Network. Mohit Saxena Technology Founder & VP Technology InMobi. Mobile Over the Decade. Put Internet back on track Generated new ecosystems Caused dominance of social media. Mobile in 2000. Big and Bulky.

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Evolution of Mobile Development

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  1. Evolution of Mobile Development World’s Largest Independent Mobile Ad Network MohitSaxena Technology Founder & VP Technology InMobi

  2. Mobile Over the Decade • Put Internet back on track • Generated new ecosystems • Caused dominance of social media

  3. Mobile in 2000 Big and Bulky Telco Dominated Only For Calls

  4. Early – Mid Decade Greater User Engagement Apps and Games Smaller and Lighter Color Screen New Mobile App Platforms Sony, Moto, Nokia etc.

  5. Business Communication Redefined

  6. Constrained Environment Still Telco Dominated Closed IP

  7. Game Changing Device Unveiled

  8. Innovation Continued

  9. Everyone Joined the Bandwagon • jkfjjssd

  10. Sustained Growth of Mobile Apps

  11. Earn Money with an Ad Network

  12. Promote Your App with an Ad Network

  13. Speed 15,000 ads per second / 20 ms server response time InMobi Daily Peak: 15,000 ads per second average is 7,000 Twitter All Time Peak: World Cup 2010 was 2,940 tweets per second Vs. 4 Different Server Co-Locations: North America Europe India Japan

  14. 32,000,000,000 Ads in January

  15. 15000 Ads/ Sec 20 ms per Ad 50 TB Data/month

  16. 225,000,000 People 140 Countries

  17. ~1,000,000,000,000 Ads That’s a Trillion! 1,000,000,000 People That’s a Billion!

  18. 4,500,000,000 200,000,000 Mobile Internet Users Tablets 2014 $60 - $80 bn Global Mobile Ad Market 250,000,000 2,000,000,000 Mobile Internet Users in India Smartphones “First” Screen in All Emerging Markets

  19. VISIT www.InMobi.com/SiliconIndiaDevs TO RECEIVE A PROMOTION CODE FOR $50 OF ADVERTISING CREDIT Thank youMOHIT SAXENAMOHIT.SAXENA@INMOBI.COMwww.inmobi.com

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