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TechCADD offers the best Social Media Marketing course in Jalandhar, Punjab. Gain practical skills and expert mentorship to excel in digital marketing!
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Call:+91 9888122255 https://techcadd.com Social Media Marketing course In Jalandhar
Introduction to Social Media Marketing • Promoting products/services through social platforms • Builds brand awareness, drives traffic, and boosts sales • Key platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok
Benefits of Social Media Marketing • Cost-effective brand promotion • Direct engagement with customers • Real-time feedback and analytics • Increases website traffic and conversions
Understanding Your Target Audience • Define your ideal customer (age, interests, habits) • Use audience insights from platforms • Tailor content to audience needs
Choosing the Right Platforms • Facebook & Instagram – great for B2C, visuals, ads • LinkedIn – ideal for B2B and professional services • TikTok – Gen Z, trends, short-form content • Twitter/X – real-time news, updates, engagement
Creating a Social Media Strategy • Set SMART goals (e.g., increase followers by 20%) • Choose content themes (educational, promotional, fun) • Plan frequency & posting schedule
Content Creation Basics • Use high-quality visuals and videos • Keep messaging clear and on-brand • Use tools like Canva, Adobe Express, CapCut • Engage with CTAs (call-to-actions)
Posting & Scheduling • Use tools like Buffer, Hootsuite, Meta Business Suite • Post consistently at peak times • Plan content calendar in advance
Paid Social Advertising • Boost posts or run targeted ad campaigns • Define objective: reach, engagement, conversions • Set budget, audience, and ad format
Engaging with Your Audience • Respond to comments, messages, and mentions • Encourage UGC (user-generated content) • Run polls, giveaways, and Q&As
Analytics & Performance Tracking • Use built-in analytics tools (Insights, Ads Manager) • Key metrics: reach, engagement rate, CTR, conversions • Adjust strategy based on performance
Trends & Best Practices • Use trending sounds/hashtags (especially on TikTok) • Collaborate with influencers • Stay updated on platform algorithm changes
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