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NICKELODEON

NICKELODEON. Presentation by Emily Levine and Allison Tangry. Brief History. 1979-Birth of Nickelodeon 1960 ’ s- Nick at Night 1984- “ you can’t do that on Television” first break through hit 1986-Double Dare aired for the first time 1989- Nick Jr. Continued.

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NICKELODEON

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  1. NICKELODEON Presentation by Emily Levine and Allison Tangry

  2. Brief History • 1979-Birth of Nickelodeon • 1960’s-Nick at Night • 1984-“you can’t do that on Television” first break through hit • 1986-Double Dare aired for the first time • 1989-Nick Jr

  3. Continued • 1990-Nickelodeon Magazine • 1991-Nicktoons- finally a fully developed brand • John Kricfalusi - “RenHoek & Stimpy in the Big House Blues” • Arlene Klasky and Gabor Csupo - “Rugrats” • Jim Jenkins – “Doug”

  4. Continued • 1992-SNICK (Saturday Night Nick) • 1994-“AAAHH! Real Monsters” • 2002-became #1 rated broadcast for kids ages • Green Slime – First Licensed Project

  5. Old Logos • Mime 1979-1980 • Pinwheel 1980 -1981 • Silver Ball 1981-1984 Commercial

  6. New Logo • 1984-Designed by Tom Corey and Scott Nash • Cheerfulness, happiness, youthfulness • PMS 21 – complete recognition

  7. Rebranding • Cyma Zarghami, president of Nick and MTV Networks’ Kids and Family Group said, “In asking ourselves if everything could live under the splat, we decided that the splat was dated; It just couldn’t be done in a streamlined way.”

  8. Rules • Balloon extra bold for logo only • No stroke • Only white • Horizontal • Always followed by trademark or registered • Cannot be abbreviated

  9. Current Logo • 2009-Created by Eric Zim • Unify brand

  10. Ideologies of Nickelodeon • “We against Them” • Multicultural, different genres, not gender specific • “An exclusive club kids could join” • Keep the name • Be fun

  11. Bibliography • "Brands of the World™." Brands of the World™. Web. 21 Sept. 2011. <http://www.brandsoftheworld.com> • Diec, Alvin. "2009 October | Branding Blog | Thoughts From A Brand Identity House | Matchstic." Atlanta Branding Agency, Brand Identity, Brand Strategy | Matchstic. Matchblog, 2 Oct. 2009. Web. 21 Sept. 2011. <http://matchstic.com/blog/>. • Dorr, Sheri, and Laurie Kellhier. "Nickelodeon Logo Logic." Nickelodeon Logo Logic. Web. 21 Sept. 2011. • Hendershot, Heather. Nickelodeon Nation: the History, Politics, and Economics of America's Only TV Channel for Kids. New York, N.Y: New York UP, 2004. Print. • Nickelodeon (1982). RetroJunk. Musicradio77. Web. 20 Sept. 2011. <http://www.retrojunk.com/details_commercial/>. • "Nickelodeon - Logopedia, the Logo and Branding Site." Logopedia. Web. 22 Sept. 2011. <http://logos.wikia.com/wiki/Nickelodeon>. • "Nickelodeon." Wikipedia, the Free Encyclopedia. Wikipedia, 11 Sept. 2011. Web. 22 Sept. 2011. <http://en.wikipedia.org/wiki/Nickelodeon_(TV_channel)>.

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