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Kieron Broadhead

Kieron Broadhead. Information, Advice and Guidance: The HEI’s Perspective. Kieron Broadhead Head of Marketing, Outreach and Recruitment. Information……. Advice & Guidance. Lots of sources of information Institutional and independent – impartial?

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Kieron Broadhead

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  1. Kieron Broadhead

  2. Information, Advice and Guidance: The HEI’s Perspective Kieron Broadhead Head of Marketing, Outreach and Recruitment

  3. Information……. Advice & Guidance • Lots of sources of information • Institutional and independent – impartial? • Online guides and websites galore e.g. Which? • Who is providing the quality advice and guidance? • Information has questionable value without reflection e.g.: • Kings isn’t for someone in London who wants a small campus feel • The best bursaries in the UK don’t make the HEI right for someone

  4. The HEI Perspective: • Some students are making the wrong choices • Guides and information focus heavily on process • Multiple sources of information lead to lack of trust • Need to add quality interactions to the quantitative to IAG

  5. Undergraduate applicant journey Thinks about university & makes choices Applies to university (UCAS) Applies for student finance (SFE) Makes final choices Prepares for study Arrives at university UCAS Applications Process Student Finance Interview preparation Open days/visit support MAJORITY OF PROVISION

  6. Timeline for A-Levels 18 mths 9 mths 6 mths 5mths 3 mths 0 mth 9 months Thinks about university & makes choices Applies to university (UCAS) Applies for student finance (SFE) Makes final choices Prepares for study Arrives at university UCAS Applications Process Student Finance Interview preparation Open days/visit support MAJORITY OF PROVISION

  7. Timeline for Access 11 mths 9 mths 6 mths 5mths 3 mths 0 mth 2 months Thinks about university & makes choices Applies to university (UCAS) Applies for student finance (SFE) Makes final choices Prepares for study Arrives at university UCAS Applications Process Student Finance Interview preparation Open days/visit support MAJORITY OF PROVISION

  8. The HEI Perspective: • Too much time is being spent on UCAS process • Not enough time is being spent on choices • Too much time is being spent on finance • Not enough time is being spent on transition and success • Students are making ill informed choice • BUT are writing fantastic personal statements

  9. Questions that we’re struggling with: • Whose job is IAG? • When is the best IAG delivered and by whom? • What bit of IAG is whose job? • At what point does FE stop and HE take over? • What happens if it goes wrong? • How do we get people back a stage? • What can we do together?

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