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2004 Nonprofit Technology Conference

It’s the strategy stupid! Simple and cost effective innovations in fundraising that don’t require the purchase of new technologies. 2004 Nonprofit Technology Conference. Who We Are & What We Want to Talk About. What do you want to talk about?.

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2004 Nonprofit Technology Conference

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  1. It’s the strategy stupid!Simple and cost effective innovations in fundraising that don’t require the purchase of new technologies. 2004 Nonprofit Technology Conference

  2. Who We Are & • What We Want to Talk About

  3. What do you want to talk about?

  4. “That Internet thingamajiggy is a pretty darn good way to raise money.”

  5. Case Studies • No News Can Be Bad News • Looks Aren’t Everything…but They Mean A Lot • The News-cycle Can Improve Fundraising • Timing • Creativity • Cooperation of the news cycle

  6. News Cycle Helps If links or ads next to relevant news articles that interested you, • Targeted ads aligned with news cycle viewed more favorably than unrelated ads. 80% cited links in a news story to be important 78% likely to click on ads when adjacent article is relevant to their interests

  7. Strategy vs. Technology

  8. You can accomplish a lot with what you already have. • Evaluate your existing Resources, Programs, and • Relationships. • Build it and they will come? Not. • Don’t rely on technology to shape your organization.

  9. Available Tools • House parties • Relationship building • Data mining • Find others sympathetic to your group

  10. House Parties

  11. House Parties

  12. Blogs

  13. Lessons learned • 1) Lists  internal discussion forums • 2) E-mail notices  Dean Wireless • 3) Excel  Convio • 4) Over-buying technology

  14. Online Auctions

  15. Marketplace Connections • eBay brings together buyers and sellers and is a great • place to connect with others who share a common • interest.

  16. eBay Giving Works – What is It? • A dedicated fundraising platform that allows non-profits, corporations and individual buyers and sellers to harness the power of the eBay Marketplace to raise funds for their favorite causes, in a safe and secure environment

  17. Partnership with MissionFish We help nonprofits benefit from trading on eBay • eBay’s exclusive charity partner • Provide technology, tools, support and oversight for eBay Giving Works listings • Four years of experience with nonprofit online auctions • Service of the Points of Light Foundation http://www.missionfish.org

  18. eBay Giving Works • The place for charity on eBay • Dedicated platform for sellers who want to help • Unique promotion for charity listings • A nonprofit partner (MissionFish) to provide oversight and support • Access to the 100M strong eBay market • Launched 11/5/03 http://givingworks.ebay.com

  19. Two Ways to Benefit Community Selling Direct Selling

  20. The Giving Bar Donation %, nonprofit logo and mission statement MissionFish Guarantee

  21. Why It Makes Sense

  22. Promotion: Giving Works Homepage Spotlight on a Cause (themed merchandising) Large-scale events Shopping by nonprofits http://givingworks.ebay.com

  23. Q & A

  24. Breakout Sessions

  25. Breakout Sessions • “The Dean for America Story: What Worked, • What Didn’t” • Nonprofit Fundraising and Online News: Breaking • the Secrets of the Cycle • Lunch with A Leader: Lessons from Community • Schools that you can apply to anyonline event

  26. It’s the strategy stupid!Simple and cost effective innovations in fundraising that don’t require the purchase of new technologies. 2004 Nonprofit Technology Conference

  27. Contact Information • Mindshare Interactive Campaigns • (202) 654-0800 • Brian Reich (breich@mindshare.net) • Jenny Long (jlong@mindshare.net) • David Salie • dsalie@yahoo.com • (202) 903-6813 • MissionFish • (202) 729-8200 • Sean Milliken (smilliken@missionfish.org)

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