1 / 64

Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Techn

Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Technical Education. Do you ever feel like this?. “3 D’s & 2 F’s, Hey, that’s great, a full house !!”. Have you ever wanted to do this?. Ever feel like you are competing with

santos
Télécharger la présentation

Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Techn

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Technical Education

  2. Do you ever feel like this?

  3. “3 D’s & 2 F’s, Hey, that’s great, a full house !!”

  4. Have you ever wanted to do this?

  5. Ever feel like you are competing with technology?

  6. Technology is a way of life now. How do we compete with it?

  7. We wear different hats…..

  8. We are also….

  9. Career Clusters

  10. Top Three Clusters for Employment in Virginia • Business Management & Administration is the largest cluster by far, employing about 20% of Virginia's workers. This cluster includes some of Virginia's largest occupations, such as General Managers, Management Analysts, Customer Service Representatives, and General Office Clerks. • Hospitality & Tourism employs about ten percent of Virginia Workers and also includes some very large occupations including Fast Food Workers, Waiters & Waitresses, and Janitors & Cleaners. • Marketing employs about the same number of workers as hospitality.It includes Virginia's largest occupation, Retail Sales Workers, and other large ones like Cashiers, and Retail Supervisors.

  11. Marketing Fastest Growing Occupations

  12. Marketing Cluster Snapshot

  13. Marketing Cluster

  14. MarketingOccupations with Most Job Openings

  15. Hospitality & Tourism Snapshot

  16. Hospitality and Tourism Cluster

  17. Hospitality & Tourism Fastest Growing Occupations

  18. Hospitality & TourismOccupations with Most Job Openings

  19. Curriculum Revisions During 2012-2013

  20. Make It Your BusinessPrinciples of Business and Marketing (6115/6116) • Suzanne Campbell, King William County • Cindy Gould, Stafford County • Donna Hutson, Pittsylvania County • Sharon Mason, Henrico County • Kim Radford, Montgomery County • Aimee Thomas, Bristol City • Heather Van Dyke, Loudoun County

  21. Introduction to Marketing (8110/8111) and Marketing (8120) • Melissa Bryant, Henrico County • Berdetta Colbert, Accomack County • Nat Cridlin, Wise County • Kimeth Hensel, Fauquier County • Glennon Huck, Newport News • Deandra Jones, Wise County

  22. Introduction to Marketing (8110/8111) and Marketing (8120) • Kim McKee, Roanoke County • Krystal Otto, Loudoun County • Terri Palmer, Spotsylvania County • Sabrina Rabon, Henrico County • Dee Strauss, King George County • Melissa Talley, Rockingham County

  23. Advanced Marketing (8130) • Michele Duncan, Suffolk • Barbara Dyer, Fredericksburg City • Kathleen Evans, Fauquier County • Jennifer Gardner, Fairfax County • Becky Hardison, Chesterfield County • Rachael Malenich, Fairfax County • Amanda McDonald, York County

  24. Advanced Marketing (8130) • Jimmy Popek, Halifax County • Kim Ringwald, Frederick County • Randall Roberts, Smyth County • Katy Roche, Spotsylvania County • Deborah Ross, Henrico County • Michael Strand, Alleghany County

  25. Curriculum Revisions During 2013-2014

  26. New Curriculum Revisions for 2013-2014 • Entrepreneurship 9093 • Advanced Entrepreneurship 9094 • Technical Panel meets 9/24/2013

  27. New Curriculum Revisions for 2013-2014 • Internet Marketing 8125 • Technical Panel meets 10/1/2013

  28. New Curriculum Revisions for 2013-2014 • Introduction to Fashion Design and Marketing 8247/8248 • Technical Panel meets 10/8/2013

  29. New Curriculum Revisions for 2013-2014 • Hotel Marketing 8160 • Advanced Hotel Marketing 8162 • Technical Panel meets 10/15/2013

  30. Want to Help Revise Curriculum? • All done electronically • Apply using the online system • Remainder when this process has begun will be sent out on the weekly listserv messages.

  31. Want to Help Revise Curriculum? • All done electronically • Apply using the online system • Remainder when this process is available has begun will be sent out on he weekly listserv messages.

  32. Handouts in your conference packet

  33. Credentialing and Assessment

  34. For the students taking an assessment test, the teacher of the student must be endorsed in at least one assessment in order to give any assessment to their students. Exemption: Workplace Readiness Skills for the Commonwealth Test The test must be proctored by someone other than the teacher of that student.

  35. New Graduation Requirements for Freshmen entering 2013

  36. CTE Credential Beginning with first-time ninth grade students in the 2013-2014 school year, requirements for the standard diploma shall include a requirement to earn a Board-approved career and technical education credential, that could include, but not be limited to, the successful completion of an industry certification, a state licensure examination, a national occupational competency assessment, or the Virginia workplace readiness skills assessment.

  37. Credentials Earned by Students

  38. CTE CompletersStandard vs. Advanced Diplomas All CTE Completers Marketing Completers

  39. Statewide Industry Testing Results

  40. Marketing Credentials

  41. Workplace Readiness Skills Assessment (WRS) Each workplace readiness skill is included in the Task and Competency list for every CTE course. VERSO(http://cteresource.org/verso2/search) Material includes: • Definitions of the skills • Process/Skill Questions • Related Standards of Learning • Instructional Resources All 21 skills are essential and must be taught.

  42. Workplace Readiness Skills for the Commonwealth Test Results

  43. Workplace Readiness Test Details • Assessment - $10; Pre-test - $7; Retake $8 • 100-item multiple choice, online test • 60-minute timed test • Standard of mastery – 75% • State verified credit for CTE completers who pass • No versions of the test may be taken within 14 days of each other

  44. Virginia Gets Grade A for Financial Literacy A = 7 B = 13 C = 6 D = 11 F = 11 “A” States - Virginia, Tennessee, Georgia, Louisiana, Missouri, Nevada, and Idaho Only Virginia, Missouri, Tennessee, and Utah mandate a stand-alone financial literacy course as a graduation requirement

  45. W!SE Financial Literacy Test Comparisons Top Performing Schools in Virginia on the W!SE Literacy Test: Four VA schools in the top 25 (Heritage and Menchville – Newport News; Halifax High School, and Holston High School) 32 VA Schools placed in the top 100

  46. Credentialing and Assessment: Customer Service Certification Comparisons

  47. Credentialing and Assessment: Sales Certification Comparisons

  48. To Get the Best Results… • Give the customer service and sales pre-tests and require an 80% pass rate before giving the actual test • Use the Customer Service Infusion Unit available on VERSO • Pre-tests located at http://vadeca.org/VDOE_Resources.html

  49. CTE/Marketing Programs

More Related