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CBS Mobile Ad Capabilities by Platform

CBS Mobile Ad Capabilities by Platform. iPhone Application. iPhone WAP Site. Mobile Web Sites. Standard iPhone App Banners Expandable Banners Click to Video Banners Expand and Collapsed Banners Full Page Ad Interstitial Homepage Takeover and Presented by Placement Mobile Video

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CBS Mobile Ad Capabilities by Platform

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  1. CBS Mobile Ad Capabilities by Platform iPhone Application iPhone WAP Site Mobile Web Sites • Standard iPhone App Banners • Expandable Banners • Click to Video Banners • Expand and Collapsed Banners • Full Page Ad Interstitial • Homepage Takeover and Presented by Placement • Mobile Video • Third Party Rich Media Placements • Standard iPhone WAP Banners • Expandable Banners • Click to Video Banners • Mobile Video • Third Party Rich Media Placements • Regular WAP Banners Android Application Blackberry Application • Standard Android Banners • Rich Media - TBD • Regular WAP Banners • Click to Video Banners • Mobile Video

  2. CBS Mobile – WAP Banners User taps on the banner and it clicks to sponsor’s mobile optimized destination. • WAP BANNERS – Static or animated gif (JPG, PNG, GIF) • 320x50 5KB file max size • 300x50 5KB file max size • 216x36 3KB file max size • 168x28 2KB file max size • 120x20 1KB file max size • If desired, please include 16-character copy for the call to action text link below the banners (not required, but recommended as it helps CTR) • Agency/Client must also provide mobile optimized click through destination.

  3. Expandable iPhone Ad Unit Leverage use of Safari browser to enable expandable units on iPhone. • 300x50 or 320x50 banner with “DOWN” arrow to indicate downward expansion (right justified) • 300x250 or 320x250 expanded image with “UP” arrow to indicated upward collapse (right justified) • Expanded image can be clickable • Click to video • Click to WAP • Click to call

  4. iPhone Click To Video Ad Upon clicking banner, video player will launch & return to content when done • 320x50 app with “Watch Video” CTA • 300x50 iPhone WAP • Recommend :30 or :60 seconds • Uncompressed .avi or .wmv

  5. New iPhone Ad Unit – Expand/Collapsed Banner iPhone app only - To improve user experience and minimize obstruction of content, new “skinny” banner can be used to toggle between small and normal iPhone banner sizes. • 320x20 banner with “EXPAND” or “UP” arrow to indicate upward expansion (top right hand corner) • 320x50 expanded full iPhone banner size with “CLOSE” or “X” to indicate collapsable action (top right hand corner) • In addition to banner expand/collapse direction, the 320x50 banner should have a clear call to action to indicate the banner is clickable • Arrow right (indicates click to external destination) • “Click Here For More” • “Learn More” ** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.

  6. New iPhone Ad Unit – Full Page Ad Interstitial iPhone app only – In between pages, users will be presented with an actionable full page ad interstitial. In-app content Full page ad Destination CBS ** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.

  7. Homepage Takeover and Presented By Placement Feature sponsor of the CBS Sports iPhone application will receive a custom homepage take-over that auto-collapses to an actionable “Presented by” unit. Homepage take-over will appear upon initial launch of the application 1 HPTO will auto collapse after a couple of seconds to Presented by unit 2 Presented by will be persistent through out user session and is expandable upon user’s initiation 3 ** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.

  8. Mobile Pre-Roll Video SPONSOR VIDEO • Mobile Video Ad Specs: • Maximum :15 second spots • WMV or uncompressed AVI • 480x360 resolution • 600kbps or higher • 64k @ 44kHz • 20fps or higher

  9. Third Party Rich Media Opportunities If an advertiser is interested in implementing rich media units that go beyond our internal capabilities, they can work with a third party to build out their custom ideas. • iPhone innovative ad solution provider: • Pointroll • AdMob • Quattro • Medialets • Actionable Units: • Click to Video • Click to Locate • Click to Call • Click to App Store • Click to iTunes • Click to Audio • Click to Mobile Site ** Please include Malene Sam and Erin Snee regarding any third party rich media conversations.

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