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Ikea history and business strategy

Ikea history and business strategy. Martina Rucco Pittaccio CS110 Professor Scaramastra Final project. INDEX. Introduction & History. IKEA’s Layout. Company Analysis - S.W.O.T. Industry Analysis. IKEA’S Competitors USA CHINA FRANCE. Environmental Awareness.

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Ikea history and business strategy

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  1. Ikea history and business strategy Martina Rucco Pittaccio CS110 Professor Scaramastra Final project

  2. INDEX Introduction & History IKEA’s Layout Company Analysis - S.W.O.T Industry Analysis • IKEA’S Competitors • USA • CHINA • FRANCE Environmental Awareness

  3. History of ikea 1943 IKEA was founded by Ingvar Kamprad 1958 The first IKEA store opens in Sweden 1963 IKEA arrived in Europe 1997 IKEA website & Children’s IKEA 1990 The first environmental policy 1951 The first catalog was published 1985 IKEA arrived in USA 1998 IKEA arrived in China 2001 IKEA rail 2010/2014 IKEA hired 20.000 people 2007/2009 IKEA riched1000000 custumers 2002/2006 IKEA increased 50% of sales

  4. INTRODUCTION AND CURIOSITIES Acronym- I (Ingvar)-Founder’s first name K (Kamprad)-Founder’s last name E (Elmtaryd)-Farm where he grew up A (Agunnaryd)-Home village Logo- Blue & Yellow; The colors of Swedish National Flag.

  5. company analysis- S.W.O.t. Weaknesses Strengths Strong brand recognition Various operations Established Vertical integration Product differentiation Recalls on IKEA products Dependency on Europe (Number of shops in Europe)

  6. S.W.O.T. Threats Opportunities 1. Online retail shopping 2. Expansion 3. Electrical market 1. Competition 2. Increases in steel prices 4. Swedish food market

  7. INDUSTRY ANALYSIS Balance sheet of 2013/4 – approximately increase of 13% Future trends: - Internet vs. Stores - TV monitor • Global issues: - Furniture Stores take too much space - Products’ Names

  8. IKEA’s Competitors • U.S. Competitor:Euromarket Design, Crate and Barrel • France Competitor:Conforama • China Competitor: Qingdao BOFA Furniture Company Limited

  9. IKEAin United States • 34 current IKEA locations • Adding additional 3 locations soon • Original IKEA in Philadelphia in 1985 • On Fortune 100 Best Companies to Work For IKEA SHOPS IN USA

  10. IKEA in China • 4 stores • Consumers • Price • Services • Materials • Competitors • B&Q • HomeDepot • Illinois

  11. IKEA in France • IKEA: a fashion brand • A unique experience • Convenient services • For more info click here Begin With IKEA Commercial

  12. EnvironmentalAwareness • Charging for plastic bags • IKEA Soft Toy Campaign • IKEA and WWF LED Lighting Water-saving Taps Energy-saving appliances

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