React JS Online Training

1. Black hat seo and how to pull competitors down

2. What Is Black Hat SEO? • Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. • It's crucial to realize that implementing Black Hat SEO tactics and strategies can get your site banned from search engines, excluding you from the number one traffic referral source on the Internet.

3. Black Hat SEO Tactics

4. Content Automation • Content Automation is a process of creating content of the website in a automatic matter by using a tool or script. It means the content of the website will be automatically generate using a tool and published on the website.  • In Content Automation, total article or page is automatically generate. It means you are not putting any effort to give title, heading (h1–h6), tags and the rest of the content.

6. Doorway Pages • Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. • This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. 

8. Hidden Text or Links • Using white text on a white background • Locating text behind an image • Using CSS to position text off-screen • Setting the font size to 0 • Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph

9. Why to use hidden text Including Keywords They Can’t Show to the Public • For instance, competitor names. In the attempt to rank for competitor brand terms, these keywords can’t be added due to legal compliance, corporate marketing policies, or stealthy SEO approaches. There are also SEOs who use incorrectly spelled keywords Hiding links

11. Keyword Stuffing • a web page is loaded with keywords in the meta tags or in content of a web page in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being banned or penalized on major search engines either temporarily or permanently. The repetition of words in meta tags may explain why many search engines no longer use these tags.

13. Reporting a Competitor (or Negative SEO) • Hacking your website • Building hundreds or thousands of spammy links to your website • Copying your content and distributing it all over the internet • Creating fake social profiles and ruining your reputation online • Removing the best backlinks your website has

14. Sneaky Redirects • Redirecting is the act of sending a visitor to a different URL than the one they initially requested. There are many good reasons to redirect one URL to another, such as when moving your site to a new address, or consolidating several pages into one. • to redirect a user to a different page with the intent to display content other than what was made available to the search engine crawler.

15. Cloaking • Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, cloak definition is, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings by making a cloak content. 

17. Link Manipulation • Buying or selling links that pass the page rank. • Link Exchange or Cross Linking: Excess amount of link exchange. • Large number of article marketing or guest post campaign with keyword rich anchor text links. • Using different automatic tools to create back links • Text advertisement that pass the page rank • Low quality directory and bookmark site links • Different distributed links on footers or template of various sites. • Forum Comments with optimized links. • Hidden and low quality links embedded with widgets.

18. Article Spinning • works by rewriting existing articles, or parts of articles, and replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions to provide a slightly different variation with each spin. This process can be completely automated or written manually as many times as needed.

19. Rich Snippet Markup Spam • misusing rich snippets, such as including authorship on homepages and reviews on pages where there are no reviews.

20. Automated Queries to Google • Sending automated queries consumes resources and includes using any software (such as Web Position Gold) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries.

21. Creating pages, subdomains, or domains with duplicate contentPages with malicious behavior, such as phishing, viruses, trojans, and other malware

22. Why Should You Avoid Black Hat SEO? • Black Hat SEO tactics can get your website banned from Google and other search engines. • Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. 

23. CAN YOUR COMPETITORS DESTROY YOUR SEO • Disavowing links is a time consuming process and often takes multiple requests. They could ding your SEO for weeks or months before you set it right. • Lots of business owners don’t even know about the Disavow Tool, or how to check for dirty links pointing to their site. In other words, many sites suffer from negative SEO and don’t even know it

24. PROTECTING YOURSELF • Regularly monitoring your position in relevant SERPS • Run a full backlink analysis on a regular basis and deal with problem links immediately • Take care of all the factors that are in your control—like on-page optimization

25. Are Your Competitors Using Black Hat SEOTechniques • Check Out Their Visibility to do with Ahrefs Positions Explorer. Just enter your competitor’s domain into the tool and hit SEARCH.

26. On the overview page you will find a chart which shows the site’s organic visibility over time. A sudden drop in visibility is often an indicator that your competitor has been slapped with a Google penalty.

27. Reviewing Their Backlink Profile • Quality of Links •  Link Anchor Text • Monitor, Monitor, Monitor! - If a competitor is suddenly shooting to the top for a particular keyword or page, head over to their social channels. If they’re pushing content relevant to said keywords and pages, fair play. • Analyze Their Site - Hidden text (for example, ‘read more’ boxes), Keyword stuffing, Different website structure, Different keyword targeting, Products or sections of content not present in the past

28. But Are They Actually Using Black Hat SEO Techniques? • If this is the case, it’s likely spam pages have been generated within the site and that your competitor might not even know about them. To compound things, dodgy links may then also have been built to these pages. • Check whether the content on the pages generating inbound, questionable links correlates to what your competitor sells. If they’re an SEO tool, but links are pointing to a page saying ‘buy cheap Versace bags’, it’s very likely that their domain has been targeted by hackers.

29. So What Can You Do About It? • Option 1: Wait It Out Google is getting better and better at picking up web spam, and pushing offending sites out of the index. You may find that your competitor will quickly drop back down the search rankings, or in extreme cases, find themselves banned. I guess, that’s a win for you! • Option 2: Take Action The second, and more aggressive option is to fill out a Google spam report — but think very, very carefully before doing so. Is your competitor really up to no good, or are they in fact victims themselves? You should only fill out a spam report if you are 100% sure that they are spamming/cheating their way to the top and even then…

30. Thank you