Communicating the Value of Transportation Research NCHRP Report 610 National Cooperative Highway Research Program
3 The long-term payoff may not be directly linked to short term decision making and budget cycles.
Communication is a means to improving the decision makers’ understanding of the value of research.
5 Public outreach Answer local media Funding Demonstration project Tech transfer Justify staff
Guidebook is based on Empirical Examination of Communication Practices Conducted 7 case studies : 4 hard science and 3 soft science Also best practices in other fields
14 Common To Good Practice
NCHRP Report 610 Communicating the Value of Transportation Research Communication Plan Template
TRB Workshop –Webinar Communicating the Value of Transportation Research Target Date: January 2010 Expected Cost: $99/site
19 Thank you