1 / 20

Communicating the Value of Transportation Research

Learn how effective communication can enhance decision makers’ understanding of research value. This guidebook is based on case studies and best practices. Discover the importance of public outreach, technology transfer, and justifying staff resources. The report provides a communication plan template and highlights successful approaches to improve the impact of transportation research. Available as part of a TRB workshop webinar. Target Date: January 2010. Expected Cost: $99/site.

sasson
Télécharger la présentation

Communicating the Value of Transportation Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating the Value of Transportation Research NCHRP Report 610 National Cooperative Highway Research Program

  2. 1

  3. The information derived from research is an asset

  4. 3 The long-term payoff may not be directly linked to short term decision making and budget cycles.

  5. Communication is a means to improving the decision makers’ understanding of the value of research.

  6. 5 Public outreach Answer local media Funding Demonstration project Tech transfer Justify staff

  7. Communication Matters

  8. Guidebook is based on Empirical Examination of Communication Practices Conducted 7 case studies : 4 hard science and 3 soft science Also best practices in other fields

  9. 14 Common To Good Practice

  10. What Worked

  11. 7. Involve Communication Professionals

  12. NCHRP Report 610 Communicating the Value of Transportation Research Communication Plan Template

  13. TRB Workshop –Webinar Communicating the Value of Transportation Research Target Date: January 2010 Expected Cost: $99/site

  14. 19 Thank you

More Related