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Communicating the Value of Transportation Research

Communicating the Value of Transportation Research

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Communicating the Value of Transportation Research

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  1. Communicating the Value of Transportation Research NCHRP Report 610 National Cooperative Highway Research Program

  2. 1

  3. The information derived from research is an asset

  4. 3 The long-term payoff may not be directly linked to short term decision making and budget cycles.

  5. Communication is a means to improving the decision makers’ understanding of the value of research.

  6. 5 Public outreach Answer local media Funding Demonstration project Tech transfer Justify staff

  7. Communication Matters

  8. Guidebook is based on Empirical Examination of Communication Practices Conducted 7 case studies : 4 hard science and 3 soft science Also best practices in other fields

  9. 14 Common To Good Practice

  10. What Worked

  11. 7. Involve Communication Professionals

  12. NCHRP Report 610 Communicating the Value of Transportation Research Communication Plan Template

  13. TRB Workshop –Webinar Communicating the Value of Transportation Research Target Date: January 2010 Expected Cost: $99/site

  14. 19 Thank you