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TELECOM USERS AND STANDARDS MAKING A KOREAN CASE STUDY April 2003

GSC-8. 088. TELECOM USERS AND STANDARDS MAKING A KOREAN CASE STUDY April 2003 The Ad-Hoc Group on User Interests Telecommunications Technology Association (TTA). The Background of the Study. Questions arise over user perceptions and actions regarding standards making such as:

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TELECOM USERS AND STANDARDS MAKING A KOREAN CASE STUDY April 2003

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  1. GSC-8 088 TELECOM USERS AND STANDARDS MAKING A KOREAN CASE STUDY April 2003 The Ad-Hoc Group on User Interests Telecommunications Technology Association (TTA) GSC-8, OTTAWA

  2. The Background of the Study • Questions arise over user perceptions and actions regarding standards making such as: • Do telecom equipment and service users know about standards? • Do they think standards are important and useful for their welfare? • Do they believe they can have their voices heard in the process of standards making? • The study is the first of its kind to be done in Korea, dealing with the above issues. • The study was carried out by Korea’s leading consumer economists, in collaboration with TTA User Committee members. GSC-8, OTTAWA

  3. Respondent Profile Research Method: Internet Survey Sample Size: 1,060 Sex: Male 50% Female 50% Vocation: Service/marketing 10% Professional 15% Office worker 34% Student 25% Housewife 11% Other 6% Educational Up to high school 13% Achievement: College / university 70% Graduate school 8% GSC-8, OTTAWA

  4. Respondent Profile cont’d Marital Status: Married 39% Single 61% Age: Under 20 21% 20s 61% 30 and above 18% Equipment In Use: Fixed-line telephone 20% (multiple replies) Mobile phone 86% PDA 1.3% Desk-top PC 83% Notebook PC 8% Services In Use: Voice service 53% (multiple replies) E-mail service 77% Other wireline internet services 62% Other wireless internet services 7% GSC-8, OTTAWA

  5. User Satisfaction (%) GSC-8, OTTAWA

  6. Recognition of Telecom Standards • A sex divide in recognition: male over female • Vocation is not an important delineator • A weak positive co-relation with educational achievement • Marital status does not matter too much • Less recognition among younger people GSC-8, OTTAWA

  7. Recognition of Telecom Standards (%) GSC-8, OTTAWA

  8. Recognition of Importance • Overall, very high recognition of importance • Vocation, educational achievement and marital status are not important variables • A critical generational divide in recognition of importance – calling for more education for young people • However, there is a remarkably high degree of consciousness among teens GSC-8, OTTAWA

  9. Recognition of Importance (%) GSC-8, OTTAWA

  10. Recognition of Practical Values • Men are more conscious of the uses of telecom standards • Again, vocation, educational achievement and marital status are not important variables • There is a sharper generational divide in the recognition of values than is apparent in the recognition of importance GSC-8, OTTAWA

  11. Recognition of Practical Values (%) GSC-8, OTTAWA

  12. Recognition of User Influence • Overall, users (citizens) believe that their interests are “reflected little” in standards making • All of the major variables are not important • Men 36 and above tend to be more likely to believe that their views are reflected (probably they are also more likely to be involved, directly and/or indirectly, in standards making) GSC-8, OTTAWA

  13. Recognition of User Influence (%) GSC-8, OTTAWA

  14. Will to Participate • Overall, people are interested in having their views and interests reflected in standards making • Men are more committed to interest representation • There are noteworthy differentiations across vocations • Users in the late 20s and early 30s seem to be more interested GSC-8, OTTAWA

  15. Will to Participate (%) GSC-8, OTTAWA

  16. Standards As a Remedy • Most respondents think positively about the role that standards take in finding remedies for their complaints • Naturally, the more informed users (I.e., of mobile phones, PCs and the Internet) tend to think more positively GSC-8, OTTAWA

  17. Standards As a Remedy (%) GSC-8, OTTAWA

  18. Key Findings • Korean users of telecom equipment and services turn our to be far more knowledgeable and conscious of standards than expected by the study’s designers. • They also show a strong commitment to participating in the standards making process. • In terms of consciousness and determination, the five variables: (1) sex, (2) vocation, (3) educational achievement, (4) marital status and (5) age, all played different roles, depending on the question. • Yet the single most important implication was that young people (the most active user group) were far less informed, but much more interested in standards making. • Thus, this leads to an important policy mandate that there ought to be well-conceived educational programs for younger generations. GSC-8, OTTAWA

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