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CURRENT TOPICS IN INTERNET MARKETING PowerPoint Presentation
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CURRENT TOPICS IN INTERNET MARKETING

CURRENT TOPICS IN INTERNET MARKETING

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CURRENT TOPICS IN INTERNET MARKETING

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  1. Additional web site features Special search options in Google Current developments in Internet Marketing CURRENT TOPICS IN INTERNET MARKETING

  2. Additional Web Site Content Possibilities • Flash and other animation • Video streaming • “Podcasts” for downloading • Newsfeeds

  3. Online Photos • Tradeoff—resolution vs. file size • Possible solutions • Separate page versions for broadband and dial-up • Optimization based on likely connection held by target segment • Thumbnails leading to higher resolution photos • FrontPage will automatically reduce resolution of photos inserted into a page

  4. Specialized search features in Google • Search for phrases—put search string in quotes • Exclude words—use minus sign—e.g.,marketing – sportswill get listings for marketing where the words “sports” does not occur • Use plus sign to require that a common word be included

  5. More Google Options • Putting emphasis on a term • Order: international marketingvs.marketing International • Repetition—e.g.,international international marketing • Domain restriction—e.g., marketing site:.edu marketing site:microsoft.com • Document type restriction—e.g., pricing type:pdf

  6. Specialized Google Search Engines and Features • Maps • Google Scholar • Google Local • Froogle • Google News • News alerts

  7. Blogs • Increasingly used for • Political reporting/expression • Other personal expression • Technical/subject communications • Associated mailing lists • Power of links

  8. Delivery For online viewing For download to iPods or similar devices Payment Flat rate subscription Per episode download Free Advertising sponsored Non-sponsored Technology Guards against “Tivoing” through commercials Entertainment Content Available Online

  9. Spam: Current Tricks • Avoiding detection software • Sending of text as graphics • Random misspelling of words • Hiding true sender address • Commercial spam vs. virus e-mails

  10. Access methods Cell phones Computers connected to cell phones “Hot spots” Ethernet connections at hotels Issues Speed Security Completeness of content Reach Synchronization Files E-mail Calendar Contacts Mobile Internet Access

  11. Search Engines • Microsoft is offering new search engine—currently in “beta” version—to compete with Google—more pages promised • Possible new algorithms • Neural networks • Natural language interpretation • Bayesian updating based on • Searcher • Other searchers

  12. Market Research • Analyzing text • Blogs • User groups/forums • Consumption situations through photos online • Google Image, Alta Vista Image, Webshots.com

  13. Online Education and Seminars • Bandwidth requirements • “Synchronous” vs. “asynchronous”

  14. Internet Access Provider Proposed Charges to Senders • Some ISPs have proposed charges to originators of • E-mail that would bypass anti-spam checks • Bandwidth intensive materials—e.g., • Streaming/graphics • Teleconferencing • Movies • Songs

  15. Digital Compression • To original files to facilitate download • With preservation of all non-redundant information • With loss of resolution • Downloading/transmission methods—downloading existing content

  16. eBay Feedback system Payment system Classmates.com Reach Initial sign-up vs. maintenance Personals Sites Maturation of service; progression in Product Life Cycle Liability issues Opportunities Special populations—e.g., ethnic, religious groups—ability to screen on specific criteria Issues For Specific Sites