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CURRENT TOPICS IN INTERNET MARKETING

Additional web site features Special search options in Google Current developments in Internet Marketing. CURRENT TOPICS IN INTERNET MARKETING. Additional Web Site Content Possibilities. Flash and other animation Video streaming “Podcasts” for downloading Newsfeeds. Online Photos.

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CURRENT TOPICS IN INTERNET MARKETING

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  1. Additional web site features Special search options in Google Current developments in Internet Marketing CURRENT TOPICS IN INTERNET MARKETING

  2. Additional Web Site Content Possibilities • Flash and other animation • Video streaming • “Podcasts” for downloading • Newsfeeds

  3. Online Photos • Tradeoff—resolution vs. file size • Possible solutions • Separate page versions for broadband and dial-up • Optimization based on likely connection held by target segment • Thumbnails leading to higher resolution photos • FrontPage will automatically reduce resolution of photos inserted into a page

  4. Specialized search features in Google • Search for phrases—put search string in quotes • Exclude words—use minus sign—e.g.,marketing – sportswill get listings for marketing where the words “sports” does not occur • Use plus sign to require that a common word be included

  5. More Google Options • Putting emphasis on a term • Order: international marketingvs.marketing International • Repetition—e.g.,international international marketing • Domain restriction—e.g., marketing site:.edu marketing site:microsoft.com • Document type restriction—e.g., pricing type:pdf

  6. Specialized Google Search Engines and Features • Maps • Google Scholar • Google Local • Froogle • Google News • News alerts

  7. Blogs • Increasingly used for • Political reporting/expression • Other personal expression • Technical/subject communications • Associated mailing lists • Power of links

  8. Delivery For online viewing For download to iPods or similar devices Payment Flat rate subscription Per episode download Free Advertising sponsored Non-sponsored Technology Guards against “Tivoing” through commercials Entertainment Content Available Online

  9. Spam: Current Tricks • Avoiding detection software • Sending of text as graphics • Random misspelling of words • Hiding true sender address • Commercial spam vs. virus e-mails

  10. Access methods Cell phones Computers connected to cell phones “Hot spots” Ethernet connections at hotels Issues Speed Security Completeness of content Reach Synchronization Files E-mail Calendar Contacts Mobile Internet Access

  11. Search Engines • Microsoft is offering new search engine—currently in “beta” version—to compete with Google—more pages promised • Possible new algorithms • Neural networks • Natural language interpretation • Bayesian updating based on • Searcher • Other searchers

  12. Market Research • Analyzing text • Blogs • User groups/forums • Consumption situations through photos online • Google Image, Alta Vista Image, Webshots.com

  13. Online Education and Seminars • Bandwidth requirements • “Synchronous” vs. “asynchronous”

  14. Internet Access Provider Proposed Charges to Senders • Some ISPs have proposed charges to originators of • E-mail that would bypass anti-spam checks • Bandwidth intensive materials—e.g., • Streaming/graphics • Teleconferencing • Movies • Songs

  15. Digital Compression • To original files to facilitate download • With preservation of all non-redundant information • With loss of resolution • Downloading/transmission methods—downloading existing content

  16. eBay Feedback system Payment system Classmates.com Reach Initial sign-up vs. maintenance Personals Sites Maturation of service; progression in Product Life Cycle Liability issues Opportunities Special populations—e.g., ethnic, religious groups—ability to screen on specific criteria Issues For Specific Sites

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