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Why Government is Critical

Why Government is Critical. Legislate Mandatory or Permissive Fortification Regulation & Food Control and Safety is a Public Function Bread Supply is National/Strategic Commodity Policies Critical: Price Control, Subsidy or Production Quotas, Taxes on Inputs.

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Why Government is Critical

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  1. Why Government is Critical • Legislate Mandatory or Permissive Fortification • Regulation & Food Control and Safety is a Public Function • Bread Supply is National/Strategic Commodity • Policies Critical: Price Control, Subsidy or Production Quotas, Taxes on Inputs

  2. Clarify Government Action Options • Shift Priorities & Absorb Costs in Budget • Free Private Market to Set Bread Price & Shift Priorities to Fund Public Functions • Seek Donor Assistance (Temporary) • No Action: Posture, Raise Objections and Allow Anemia to Continue

  3. Role of Governments • Achieving National Goals • National Health, Education & Social Gains • National Economic Development • Public Support & Approval • Fortification is Good Politics

  4. Different Sectors Mean Different Goals, Benefits and Concerns Ministry of Health: • Benefit: Lower MNM Health Care Costs • Concern: Safety/Toxicity Food Control (MOH/MOA): • Benefit: Expanded Responsibilities • Concern: Technical Capacity, Funding Ministry of Agriculture: • Benefit: Productivity of Rural Sectors • Concern: Promoting Imported Product

  5. Different Sectors Mean Different Goals, Benefits and Concerns Ministry of Education: • Benefit: Improved Performance of Investments Ministry of Supply: • Benefit: Expanded Responsibilities & Milling Sector Modernization • Concerns: Capacity, Liability Ministry of Finance: • Benefit: Increase Productivity Increase Revenue • Concerns: Price Controls, Subsidies

  6. Media Advocacy & Public Relations Education Channel • General Public Awareness • Leadership and Professional Circles Crisis Communications • Educate the Media against Misinformation • Introduce them to Your Sources

  7. Media Advocacy & Public Relations The Work Environment • Work With Deadlines • Need Story “Hook” - Timely or Popular • Like to Feel Important • The Language • Straight Forward, Headlines, • Pictures and Graphs • Quotes and Names

  8. Media Advocacy Tools • Press Release • Fact Sheets • Photos and Videos • Press Kit (Do their Work For Them!) • Press Briefings & Preview Events • Staging Public Events • Media Specific Journals • The Telephone

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