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Safety Footwear. Content of the presentation. Lemaitre Sécurité in figures Production sites Lemaitre Sécurité in the world Lemaitre Sécurité in France Manufacturing equipment Organization of the group - List of subsidiaries Dynamics of the sector Commercial and marketing strategies
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Content of the presentation • Lemaitre Sécurité in figures • Production sites • Lemaitre Sécurité in the world • Lemaitre Sécurité in France • Manufacturing equipment • Organization of the group - List of subsidiaries • Dynamics of the sector • Commercial and marketing strategies • Commercial organization - France • Commercial organization - Export • Lemaitre Sécurité patents • Segmentation of the range • Certifications • Standards • Material • Shipping
Lemaitre Sécurité in figures • Created: 1974 • Consolidated turnover: M€ 31 (M$ 37) • Staff: 120 people • European production: 1.2 millions pairs/year • South African production: 1.4 millions pairs/year • Certified to: ISO 9002, ISO 9001 version 2000, AS/NZS 2210
Lemaitre Sécurité in the World • The subsidiaries of Lemaitre Sécurité are ensuring the sales of our products from Eastern Europe to the USA and as far as Hong Kong and Australia. • In Europe the company has 40 salespeople, including 20 for France. • This team of salespeople are ready to assist our distributors on a daily basis and will introduce to them our new developments. • A regular growth of our turnover and a balance between domestic and export sales give to Lemaitre Sécurité a well established image. France : Lemaitre Sécurité 4 DESMA injection machines 1,000,000 pairs/year Tunisia : Lemaitre Tunisia 1 DESMA injection machine 200.000 pairs/year Philippines : Lemaitre Safety Philippines 1 DESMA injection machine South Africa : Beier Safety Footwear 3 DESMA injection machines 700.000 pairs/year South Africa : Bagshaw 3 DESMA injection machines 700,000 pairs/year
Production sites • 5 factories for PU injection • 1 France 4 injection machines • 1 Tunisia 1 injection machine • 1 South Africa (Licence) 3 injection machines • 1 South Africa (JV) 3 injection machines • 1 Philippines (JV) 1 injection machine • Total: 12 Desma injection machines • Daily maximum output: 18,000 pairs
Production equipment • Lemaitre Sécurité factories use DESMA injection machines. Unit cost of such a machine is € 1,200,000. • With more than 2,500,000 pairs/year (1,200,000 pairs for France + Tunisia and 1,400,000 pairs for South Africa) Lemaitre Sécurité is selling the biggest number of safety footwear under one brand. • Other manufacturers, some of them eventually bigger, sell under many different brands. France : Lemaitre Sécurité 4 DESMA injection machines 1,000,000 pairs/year Tunisia : Lemaitre Tunisia 1 DESMA injection machine 200,000 pairs/year South Africa : Beier Safety Footwear 3 DESMA injection machines 700,000 pairs / year South Africa : Bagshaw 3 DESMA injection machines 700,000 pairs/year
Lemaitre Sécurité in France • The origin of our know-how dates back to …. Napoleonic times ! • At that time, Lemaitre Sécurité was manufacturing city and mountain shoes, as well as shoes for the army. • For the production site of La Walck the figures are as follows: 1 million pairs/year About 5,000 pairs/day Staff: 120 people 55 % of turnover is exported A presence in 80 countries
Professionals Services & Collectivities Industry Cons-truction Distributors Specialists Large companies MDD Manufacturers Multi Specialists Medium sized companies Integrated Small companies General public Do-It-Youself (DIY) stores Individuals Dynamics of the sector
Commercial and marketing strategies • Lemaitre Sécurité only sells to distributors. • Following distribution channels have been targeted: • Industry • Direct to end-users (only prescription - no sales) • PPE specialists • Industrial supplies • Construction and civil works • Direct to end-users (only prescription - no sales) • Rental specialists • Construction material specialists • DIY stores and Gardening • Lemaitre Sécurité is not yet present these segments • Hotels and restaurants • Medical
Multi Branches market • Automotive • Assembly – Painting - Garages • Heavy metal • Foundry – Welding - Galvanics • Light metal • Iron sheet – Coating – High-tech • Construction • Metal – Wood – Concrete -Interior • Authorities • Police – Fire-fighters – Security – Public works – Waste materials - Penitentiary • Glassworks • Melting - Assembly • Food processing and coldstores • Fish – Fruits – Vegetables – Meat - Greenhouses • Seperately • Hotel – Restaurant - Catering • Medics • Ambulances – Laboratory - Pharmacy • Chemicals • Offshore – Printing industrie • Outdoor • Hunting – Forestry – Horticultural – Road construction • Cleaning-services • Hygienic occupation – Industrial laundries – Cleaning buildings • Logistics • Transport – Warehouse – Packaging • Electronics • High-tech semicon - Electricians
Commercial organization - France • 20 Salespersons (on the road) • Industry 9 Salespersons • Prescription to end-users • PPE specialists • Industrial supplies • Construction & civil works • Prescription to end-users • Rental specialists • Construction material specialists • Specialised stores 11 Salespersons • Stores supplying agriculture • DIY stores
Commercial organization - Export • 6 exclusive area managers • JM Heckel, C Heckel, JP Malagoli, F Baumeister, R Kovac, P Jenn. • 4 non-exclusive salespersons • DOM TOM, Africa, North Africa, Poland • 7 active distribution subsidiaries • Germany 5 non- exclusive salespersons • Belgium 1 exclusive salespersons • Great-Britain 3 exclusive salespersons • Spain 1 exclusive salespersons • Italy 1 exclusive salespersons • Hungary 1 exclusive salespersons • Czech Rep. 3 exclusive salespersons • Willing to segment the export market by market
Shipping • Lemaitre Sécurité is committed to offer to its distributors the best possible delivery time and ships more than 5,000 pairs of safety footwear every day to France and to international markets.
Lemaitre Sécurité patents • 5 essential PATENTS: • PARABOLIC Concave sole • CIRCUL’AIR ventilation system • DEOSHOES Deodorizer • BI-DENSITY WINDOW Shock absorption • ISOL’SHOE Insulation system
Lemaitre Sécurité patents • PARABOLIC • Unique in the world, the Parabolic® concave structure causes a progressive deformation of the sole in order to maximize the slip resistance on industrial floors. • The flexibility and the comfort of this Parabolic® sole also provide a dynamic effect during walking.
Lemaitre Sécurité patents • CIRCUL’AIR PROCESS • CIRCUL’AIR PROCESS® is a system of dynamic ventilation of the foot using a bellows and a one-way valve.
Lemaitre Sécurité patents • DEOSHOES • DEOSHOES® is a perfumed and antibacterial deodorizer. It is an additional feature to the CIRCUL’AIR PROCESS® system.
Lemaitre Sécurité patents • BI-DENSITY WINDOW • From a new concept, the BI-DENSITY WINDOW® was developed and patented by Lemaitre Sécurité. It adds cushioning effect during repeated static standing positions. • The BI-DENSITY WINDOW® is a cushioning system at the heel resulting from the association of two polyurethanes having different densities.
Lemaitre Sécurité patents • ISOL’SHOES: • ISOL’SHOE® is an insulation and ventilation system adapted to footwear with steel midsole.
Segmentation of the range • 11 segments: • SPORTY New city trends • OUTDOOR Look and circular protection • TITANIUM Great look and professional • 4 X 4 Range with strong cleats • PARBOLINE Ladies range • EXECUTIF City look • GORE TEX Water repellent and technical • COUSU High temperature and technical • AGRO White for men and women • SPORT Good look, athletic and comfortable • PRO Professional, entry level
SPORTY range • Born from increased demand from the service sector, the design of the SPORTY® range is based on the most fashionable «sport» trends presently found in the market for casual shoes. This new range has achieved a true revolution by removing the boundaries between work and leisure. • Lemaitre Sécurité is the first manufacturer of safety footwear to design products with such harmonious curves. SPORTY® is an exclusive artistic creation protected by trademark and model registrations and the company is the only rights owner on such harmonious curves.
OUTDOOR range • A true revolution, this sole with a Parabolic® profile is the result of numerous developments. • Produced with only one injection with anti-slip Gummilem, the sole OUTDOOR Parabolic® adapts itself to all kind of usage conditions.
TITANIUM range • The protective overcap integrated to the Parabolic® TITANIUM sole enhances the protection at the front of the foot and allows a reduction of wear and tear when the shoes are used in flexion.
4 x 4 range • The 4 x 4 range of Lemaitre Sécurité adapts to the nature of the ground thanks to the modular design of the cleats, combined with Parabolic® profile of the sole.
PARABOLINE range • With permanent innovation and with a strong experience in the development of soles with injected polyurethane, Lemaitre Sécurité has designed a new range of Parabolic®safety footwear dedicated to women.
EXECUTIVE range • Models in the EXECUTIVE range have the same level of protection than the models of our industrial ranges. • They are classical, unobtrusive and efficient.
GORE-TEX range • Regular controls ensure the constant quality of the models of the Lemaitre SécuritéGore-Tex® range. • Each material is chosen with utmost care and is submitted to stringent tests before being used in production.
STITCHED range • Manufactured according to the traditional technique called «double assembly», the STITCHED range of Lemaitre Sécurité makes it possible to obtain safety footwear on special soles for even more technical products.
AGRO range • Products from the AGRO range are white safety shoes dedicated to the food industry, medical professions and laboratories. • They are designed to endure disinfecting, drying and deodorization using hot air systems.
SPORT range • The SPORT range is ideal for varied activities and work outdoor or indoor. • Highly comfortable thanks to the BI-DENSITY WINDOW®, very aerated for models with perforations or super ventilated for models with Circul’air Process®.
PRO range • PRO range is: technical quality, innovation, breathability, resistance, light weight, fundamental protection required by a safety shoe at the best price.
Certifications • STANDARD ISO 9002 • Since 1998 Lemaitre Sécurité is certified by AFAQ. • STANDARD ISO 9001 VERSION 2000 • «AFAQ certifies that for the activities and the production sites listed, all measures have been taken in order to comply with the requirements of international standard: ISO 9001 version 2000 have been examined and found to be in compliance» • AUSTRALIA and NEW ZEALAND STANDARD • Lemaitre Sécurité is the 1st safety footwear factory in France and the 3rd in Europe to be certified to this standard. • Lemaitre Sécurité is certified to Australia and New Zealand standard AS/NZS 2210.3 since 28 June 2004. Our certification ID number is 2355.
Material and components • Lemaitre Sécurité gives a high priority to the quality of material and components used for the manufacturing of its products and has therefore selected the best partners in order to satisfy and to secure the loyalty of end users.
Standards • Lemaitre Sécurité manufacture products complying with European standard EN 344-1. • Standard EN344-1, covers the requirements and the testing methods enabling to organize footwear for professional use in 3 categories. • SAFETY FOOTWEAR: • EN 345-1 - 200 joules toe caps SB – SBP - S1 - S2 - S1 P - S3 • PROTECTIVE FOOTWEAR: • EN 346-1 - 100 joules toe caps PB - P1 - P2 - P1 P - P3 • OCCUPATIONAL FOOTWEAR: • EN 347-1 - no toe caps 01 – 01P – 02 - 03
www.lemaitre-securite.com • August 2004 Lemaitre-Sécurité • All figures given in this presentation are for indication only. • Figures can vary according to types of products, sizes, injection moulds, or series produced.