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Breaking into Mobile App Development: Seize the Opportunity Before it Passes!

Discover the current landscape of mobile app sales, the required competencies, and strategies to acquire training and experience. Learn about talent acquisition techniques and how to acquire mobile skills through DIY methods, formal learning, or on-the-job training. Find out how to map your competencies to job requirements, market yourself effectively, and score the perfect mobile app development opportunity before it's too late.

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Breaking into Mobile App Development: Seize the Opportunity Before it Passes!

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  1. How to Break Into Mobile App Development Before the window closes

  2. Leslie Stevens-Huffman • Independent business and careers writer with over 20 years’ experience in the staffing industry • Advisor to the Human Capital Institute • Corporate trainer for UC Irvine Extension

  3. Agenda • Current Landscape • Required Competencies • How to Get Training and Experience • How to Score an Opportunity

  4. Current Landscape • Global Sales of Mobile Apps $4 billion in 2010 • Gartner Projects Sales of $15 billion in 2011 • Apple Accounted for $1.78 billion in 2010 • Business and Consumer Apps • Web Apps Emerging • Universal Language

  5. Job Growth for Mobile Developers • 131% this Year • Tops US Dept. of Labor List for 2012 • 2,123 jobs on Indeed • 4,500 on Elance • 1,900 jobs on Dice • Top Earners $115,000 (nationwide)

  6. Talent Acquisition Strategies • BUY • BUILD • BORROW

  7. Buy • Job Postings, Advertisements • Mine Social Networking Sites • Headhunters • Referrals • Passive Job Seekers • Highest Cost/Greatest Risk

  8. Build • Cross-Training • Educational Reimbursement Programs • Corporate Universities • Mentorships • Lunch and Learn • Interns • Low Cost/Moderate Risk

  9. Borrow • Consulting Firms • Independent Contractors • IT Staffing Firms • Boutique Development Shops • Moderate Cost/Low Risk

  10. Transferable Competencies • Bachelor’s Degree • Development and Programming Experience • C++ Objective C C# Java • Creativity, Ideas, Communication Skills • Business Value/Impact

  11. New Competencies • Mobile Operating Language (s) • Hands-On Experience/Body of Work • Mobile User Interface • Implement APIs • Miniaturize • Adapt Web Apps • Tight, Error-Free Code • Passion and Commitment

  12. How to Acquire Mobile Skills-DIY • Developer Toolkits, Online Tutorials, Books, YouTube • Create Apps • Debug • Request Critiques • Partner with a Colleague, Coach or Trainer (hybrid or two heads are better than one approach)

  13. Pluses and Minuses of DIY • Shows Passion and Commitment • Low Cost/Time Intensive • Portfolio Material • Lack of Coaching/Feedback • Hard to Validate/Mitigate Risk • Not for Everyone

  14. Formal Learning • Bootcamps • Online Courses • Certification Courses • College and University Courses

  15. Pluses and Minuses of Formal Learning • Fast • Expensive • Structured Learning • Authenticated/Standardized Development Methods • Reduces Risk • Limited Hands-On/No Portfolio Material

  16. OTJ • Come up with an Idea • Write a Business Plan • Develop an App for Your Company

  17. Pluses and Minuses of OTJ • Get Paid to Learn • Utilize Educational Benefits • Leadership Role/Job Security/Marketability • Portfolio Material • Demonstrate Creativity/Business Impact • User Interface • Competition/Other Priorities

  18. How to Score an Opportunity 1)Target Appropriate Opportunities 2)Map Your Competencies to the Job Requirements 3) Develop and Execute Your Marketing Plan

  19. Target Appropriate Opportunities • Consider Employer’s Risk and Cost Objectives • Culture and Environment • Contacts • Target 15 to 25 Companies Network Your Way In

  20. Error-Free Code, Mobile User-Interface, Miniaturize, APIs Business Impact Enthusiasm and Passion Low Risk Portfolio, Body of Work, Experience Examples in Resume, Cover Letter, Profile, Business Plan, Vignettes, Monetize Demeanor, Language, Follow-Up, Participation Communities, Meetups References and Education Map Competencies to Requirements

  21. Market Yourself • Network • Personal Branding/Marketing Campaign that Includes Social Media • Proactively Contact Target Companies • Post Resume Online/Reply to Postings • Customize Your Approach • Recruiters

  22. Now Go Get ‘Em • Before the Window Closes • Resource List

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