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Engagement, Co-production and Exchange: working with community groups and genealogists. Dr Tanja Bueltmann @ scotsdiaspora / @ clioexpat. Digital media as engagement tools. make use of Twitter etc only if continuous: tweeting about research / project throughout entire life cycle
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Engagement, Co-production and Exchange: working with community groups and genealogists Dr Tanja Bueltmann @scotsdiaspora / @clioexpat
Digital media as engagement tools • make use of Twitter etc only if continuous: tweeting about research / project throughout entire life cycle • Twitter is great for research networking etc, but if used for engagement purposes too that can be an issue: research users unlikely to be interested in academic chit-chat • I’m firmly of the view that it’s more important to have relevant research user followers (and thus perhaps a smaller number), than a large number of followers per se
Digital media as engagement tools • embedd online outlets from the outset • don’t just have ‘a site’: focused platform for engagement • provide opportunity for readers to contribute beyond commenting • offer tools they can use Let’s look at some examples ….
Locating the Hidden Diaspora project • accessible research stories from whole team • possibility for readers to contribute http://digitalcommunity.englishdiaspora.co.uk/
European, Ethnic & Expatriate project • my new project • to include platform for expat exchange and engagement with history of expats http://www.ethnicandexpatriate.co.uk/
‘Rounded’ approach across platforms • importance of developing a ‘brand’ across platforms to increase level of recognition
Offer something specific/usable • resources that research users can explore/utilize
Offer something specific/usable • Resources research users can use
Tailored writing • tailored stories
Personal engagement ‘on the ground’ • complement personal engagement with online components
Personal engagement ‘on the ground’ • complement personal engagement with online components
Co-production of knowledge • live stream discussion on book exploring Scots in US • lasting resource: accessible via YouTube channel
Facilitating production of knowledge/resource generated by research users • offer engage-ment plat-form for research users http://mystory.thescottishdiaspora.co.uk
Thank You! Contact Dr Tanja Bueltmann Northumbria University @scotsdiaspora / @clioexpat (ESRC project) tanja@thescottishdiaspora.co.uk