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WELCOME!

WELCOME!. Introduction. Presented by : Ali Cheaib , Ali Siddiqi, Bryson St. Denis, Cassandra Hill, Jahlani Peart, Jinnell Cooper, Khareem Brown , Kyron H. Bain, Koree Wait. CLOTHING & FOOTWEAR. The Puma Brand. Brands Similar to Puma. Puma’s Fashion Statement .

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WELCOME!

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Presentation Transcript

  1. WELCOME!

  2. Introduction Presented by: Ali Cheaib, Ali Siddiqi, Bryson St. Denis, Cassandra Hill, Jahlani Peart, Jinnell Cooper, Khareem Brown, Kyron H. Bain, Koree Wait

  3. CLOTHING & FOOTWEAR The Puma Brand

  4. Brands Similar to Puma

  5. Puma’s Fashion Statement “5 Types of Experiential Marketing” “Five different types of experiences, or strategic experiential modules (SEMs), that marketers can create for customers are distinguished: SENSE, FEEL, THINK, ACT, RELATE” - Bernd Schmitt

  6. 5 types of marketing Schmitt`s (Examples) Sense: Puma Store Layout Feel: Marketing Switch (Lifestyle Brand) Think: Promotion & Brand Awareness Relate: Portrayed Lifestyle & Culture (Targets) Act: Consumer Experience (Promotions for Puma Products)

  7. Recommendations Featuring: The North Face Brand

  8. Space Recommendations(Temporary) Blow up obstacleCourses

  9. Space Recommendations(Temporary) Rock Climbing Walls

  10. Space Recommendations(Temporary) Ultra Cool Tank

  11. Space Recommendations(Temporary) Survival Course (Pop up shops)

  12. Space Recommendations(Temporary) Show your Skills

  13. Space Recommendations(Permanent) Weather zone

  14. Space Recommendations(Permanent) Interactive running &hiking machines

  15. Space Recommendations(Permanent) North Face Spaces

  16. Space Recommendations(Permanent) North Face World

  17. Space Recommendations(Permanent) North Face School of Outdoor Activities

  18. Thank You!

  19. Presented by:Ali Cheaib, Ali Siddiqi, Bryson St. Denis, Cassandra Hill, Jinnell Cooper, Jahlani Peart, Khareem Brown, Kyron H. Bain, Koree Wait

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