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Industrial Design at Microsoft

Industrial Design at Microsoft. ID Forum Becky Sundling User Experience Designer Advanced Technology Center Microsoft China September 9, 2005 Beijing, PRC. hardware.

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Industrial Design at Microsoft

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  1. Industrial Design at Microsoft ID Forum Becky Sundling User Experience Designer Advanced Technology Center Microsoft China September 9, 2005 Beijing, PRC

  2. hardware

  3. Seamless integration between hardware and software is the measuring stick for the new age of computing. As interactions between hardware and software become more complex, delivering a best-in-class experience requires conscious collaboration among many design disciplines.

  4. Beyond desktop devicesBy driving innovations in hardware, we enable new features and interactions in softwareAdding force feedback to a joystick greatly enhances the realism of a gameAdding horizontal and vertical scrolling to the mouse wheel increases user’s control

  5. moving away from “one-size-fits-all”Usable art for the massesInspiration from fashion, automotive industry, interior design…Collaboration with external partners, such as Philippe Starck

  6. Microsoft Hardware has won numerous prestigious design awards worldwide+ Design Zentrum Red Dot + IDSA / BusinessWeek Industrial Design Excellence Awards(14 in the last 15 years; 2 Gold, 4 Silver)Microsoft Mouse 2.0 is in the permanent collection of MOMA

  7. integrated process

  8. Partner feedback Focus groups Company wide brainstorm Deep dive User feedback Partner feedback Feasibility User feedback Partner feedback User feedback User feedback Partner feedback we approach the problem as amulti-disciplinary design organization that employs a vision driven, user scenario focused, user centered design process.user experience leads, researchers, ethnographers, usability engineers, user interaction designers, industrial designers, art director, human factor specialists…

  9. Image Design & Market Focused Scenarios Software Interaction Design Hardware Interaction & Industrial Design User Research & End-User Focused Scenarios

  10. Image Design & Market Focused Scenarios Software Interaction Design Hardware Interaction & Industrial Design Experiential Design User Research & End-User Focused Scenarios

  11. xbox

  12. Jonathan Hayes, Design Manager for Xbox“We're one of the few groups in the world building hardware, software, and services from scratch.”

  13. Jonathan Hayes, Design Manager for Xbox“Our goal was to take Xbox design to the next level,to achieve deep hardware, software and services integrationand to drive cohesiveness across all expressions of the brand.”

  14. Jonathan Hayes, Design Director for Xbox“Xbox 360’s concave shape is about the inhale. It’s about the moment before the explosion, when energy is gathered.”

  15. xbox video

  16. thanks! beckysun@microsoft.com

  17. Xbox design valuesOpen The gamer is at the center of the experience. The design enables partners to succeed and allows for customization. Clear Nothing is more difficult than it has to be. This should be true for hardware, software, services, and the spaces in between.ConsistentA consistent experience integrated across design, branding, hardware, software, and services.Athletic The efficient use of power. Mirai The Japanese word for "future," mirai expresses the goal of forward-looking, exhilarating, innovative design.

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