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1977 1997 77 million - PowerPoint PPT Presentation

Basic Marketing Concepts

Basic Marketing Concepts. Customers vs. Consumers. Customers BUY the product. Consumers USE the product. What is a Market ?. All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are considered a market.

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1977 1997 77 million - PowerPoint PPT Presentation

Basic Marketing Concepts