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Part Five: Pricing Strategy ( Chapter11-Charpter12)

Part Five: Pricing Strategy ( Chapter11-Charpter12). Price Defined (P.345). Price : The amount of money charged for a product or service,or the sum of the values that consumers exchange for the benefits of having or using the product or service.

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3 low price - PowerPoint PPT Presentation

Part Five: Pricing Strategy ( Chapter11-Charpter12)