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7 crm market - PowerPoint PPT Presentation

Customer Relationship Management Barr, Fink and Pape October 2001

Customer Relationship Management Barr, Fink and Pape October 2001. Presentation Goals. Define CRM CRM real life experiences Review of critical success factors CRM future directions. CRM Defined. A Strategy A Process An Integrated Architecture The Outcome. CRM Defined. A Strategy

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7 crm market - PowerPoint PPT Presentation

Customer Relationship Management Barr, Fink and Pape October 2001