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Chapter 10

Chapter 10. Post-Decision Process es. Learning Objectives~ Ch. 10. To understand: Post -decision dissonance & regret Consumer learning from experience Ways consumers judge satisfaction & dissatisfaction with decision

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Chapter 11

Chapter 11. Post-Decision Processes. Learning Objectives. Post-decision dissonance and regret. Consumer learning from experience. Ways consumers judge satisfaction and dissatisfaction with decision. Various strategies and levels of complexity for disposal of something.

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Chapter 10

Chapter 10. Post-Decision Processes. Learning Objectives~ Ch. 10. Distinguish between the dissonance and the regret that consumers may experience after acquisition, consumption, or disposition.

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Chapter 10

Chapter 11

Chapter 10