Acquiescence - PowerPoint PPT Presentation

EMR 6500: Survey Research

EMR 6500: Survey Research. Dr. Chris L. S. Coryn Kristin A. Hobson Spring 2013. Agenda. Implementation procedures When more than one survey mode is needed. Implementation Procedures. Mail Survey Implementation. Mail Survey Implementation.

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Chapter 7: Attitudes

Chapter 7: Attitudes. Initial thoughts . Attitudes and expression of identity Identity function Utilitarian function Interdiscplinary analysis Behaviorism Other fields. Classic debate: attitude neutrality (?). Neutrality vs. Ambivalence vs. “No information” Measurement? Societal value

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