Assess Advertising Concept Effectiveness
Download the PDF: https://www.demandmetric.com/content/assess-advertising-concept-effectiveness
While many advertisements have a chance to win graphic design competitions, most do not deliver
on the simple, fundamentals characteristics required for effective marketing communications. What Makes an Advertising Concept Effective
Assess Advertising
Concept Effectiveness
Read this summary to learn the key characteristics of a solid advertising concept, and
download our Advertisement Evaluation Matrix.
Engaging — Does the advertisement stop the reader and engage them to continue spending their
time to learning more about your offer?
Credibility — Are your claims believable? Can they be backed up?
Action-Oriented — does the ad provide a strong, clear call-to-action?
Significance — Does the ad promote features & benefits the audience will care about? Is there any
way to make the message more relevant?
Integration — Is this advertisement part of an integrated, multi-channel campaign that accurately
reflects your brand & core messaging?
Branding — How well does this ad promote your key brand attributes?
★
★
★
★
★
100 views • 7 slides
