Google’s New Ad Layout: What This Means for Marketers
You know how online marketing tools work—one minute you’re an expert, and the next thing you know the entire system has changed. Well Google’s done it again with a new ad layout—recently, they removed their standard right-hand sidebar ads from desktop search results, changing many a marketer’s advertising strategy. While this has been talked about and tested by Google over the years, the new layout was promptly rolled out last week and is now in effect. In addition to removing the sidebar, SERPs are seeing several other changes:
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