Advertising exposure - PowerPoint PPT Presentation

Advertising Strategy

Advertising Strategy. Session 7 Summer 2008 XMBA 206.1. ODI assignment. Overall mean is 17.5 with a standard deviation of 1.29 across 69 submissions. Overall, for a first deliverable for an incoming MBA class, the submissions were very good.

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Effects of Media on Eating and Activity:

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American home? _______________ % of American children (ages 2-17) with a TV set in their bedroom? _______________.

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Advertising Exposure

Advertising Exposure. U.S. Open Tennis Tournament Watching TV Coverage Saturday, Sept. 11, 2010. Stadium Signage. Chase Polo Heineken American Express J.P. Morgan Continental Airlines Esurance The Cosmopolitan Olympus Mercedes (net) Citizen (clock) IBM (serve speed)

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74 views • 5 slides

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