Building Successful PR Campaigns
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Building successful Public Relations (PR) campaigns is essential for Marketing Directors in
mid-sized enterprises.
Managing budgets and resources for PR can be difficult, especially when there is no clear understanding
of the value, function, or tools that you may need to procure. This report will:
Although PR agencies will tell you that the PR function is too difficult to manage internally, having
the right strategy, tools, and knowledge, will save you money and further develop your marketing
skill set.
HOW-TO GUIDE
Define Public Relations
Outline typical PR activities
Differentiate PR from Advertising
Illustrate various PR elements
Provide PR Best Practices
Help you select the right PR tools
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