'Advocacy advertising' diaporamas de présentation

Chapter 5 Public Relations as Activism

Chapter 5 Public Relations as Activism. Defining Activists Activists as Antagonists Activists as Issues Managers Activists in the Online Environment. Drama Lesson. Protagonist is the main character that can be hero or villain.

646 views • 35 slides

Chapter 16: Advertising and Public Relations

Chapter 16: Advertising and Public Relations. Pride/Ferrell Foundations of Marketing Fourth Edition Prepared by Milton Pressley University of New Orleans. Objectives. Describe the nature and types of advertising. Explain the major steps in developing an advertising campaign.

2.67k views • 26 slides

ADVOCACY ADVERTISING: BELIEVE IT OR NOT?

ADVOCACY ADVERTISING: BELIEVE IT OR NOT?. Purpose of Advertising. To communicate a message, idea To influence or persuade Most frequently used for sales of goods and services in hopes of increased sales and profits. What is Advocacy Advertising?.

581 views • 19 slides

ADVOCACY ADVERTISING: BELIEVE IT OR NOT?

ADVOCACY ADVERTISING: BELIEVE IT OR NOT?. Purpose of Advertising. To communicate a message, idea To influence or persuade Most frequently used for sales of goods and services in hopes of increased sales and profits. What is Advocacy Advertising?.

324 views • 19 slides

Direct, Intentional Message

253 views • 9 slides

Quiz March 2 nd

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March 15th

66 views • 6 slides