How to Become Digitally Stronger in the Indian Education Sector?
The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income. And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.
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