Aida formula - PowerPoint PPT Presentation

PRESENTATION SKILLS

PRESENTATION SKILLS. Tarek Moustafa, Ph.D. March, 2011. Treat people as if they were what they ought to be, and you help them to become what they are capable of being. -Johan Wolfgang Von Goethe. “Speech is the mirror of the soul: as man speaks, so is he.”.

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Introduction to advertising strategies

Introduction to advertising strategies. COMMUNICATION OBJECTIVES. Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria.

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Parts of a Print Advertisement

Parts of a Print Advertisement. Print Ad Format. Five components of an ad Headline Illustration Copy Slogan Signature. Headline. A strong statement which includes the major selling point Must grab the reader’s attention Must be short (no more than 7 words) Example: EAT MOR CHIKIN.

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