'Altimeter group' diaporamas de présentation

[Slides] The State of Social Business 2013: The Maturing of Social Media into Social Business

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[Report] A Framework for Social Analytics: Including 6 Use Cases for Social Media Measurement, by Susan Etlinger

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[Slides] Strengthening Employee Relationships in the Digital Era by Altimeter Group

Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html Description: Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment. In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.

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Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosystem - Internet Marketing Club webinar 2 1-12

Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.

357 views • 29 slides

[Slides] Make an App for That: Strategies for Winning Retail Mobile Strategies, by Chris Silva

Slideshow about [Slides] Make an App for That: Strategies for Winning Retail Mobile Strategies, by Chris Silva by Altimeter, a Prophet Company

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[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis

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[Report] Make An App For That: Mobile Strategies For Retail, by Chris Silva

2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.

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[Webinar] Setting the Stage for Mobile Business, with Chris Silva and Charlene Li

With 50% of the mobile phone users in the US carrying a smartphone, tablets selling out as soon as they're launched, and the measure of apps downloaded numbering in the billions, it's time to start harnessing these devices to empower employees and drive business value. There are myriad examples of how business are improving efficiency and employee productivity with mobile, and who better to empower these players than their line of business management? The possibility exists today, but the critical first step still belongs to IT. In order to unleash mobile, IT organization must create a foundation for mobile, a control plane that underlies mobile business tools, that extends beyond simple MDM. This control layer contains both leadership and technology elements, from policies and a set of roles and responsibilities to mobile security and management tools. Only when this control plane is in place can the business start rolling out solutions for information consumption, creation and collaboration. This webinar will present the proper scope for mobility control, necessary elements of the technology and leadership to build a solid foundation for mobility.

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Content Marketing Metrics eMetrics NYC 2011

how to measure the efficacy of content marketing initiatives

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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebe

Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.

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[Slides] Altimeter Report: Making the Business Case for Enterprise Social Networks, by Charlene Li

These slides are from the Altimeter report available at http://slidesha.re/ESNbizcase This research is published under the principle of Open Research and is intended to advance the industry at no cost. These slides are intended for you to read, utilize, and share with others; if you do so, please provide attribution to Altimeter Group.

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[Report] The 2014 State of Digital Transformation, by Altimeter Group

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[Report] The Inevitability of a Mobile-Only Customer Experience by Altimeter Group

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[Survey Data] Detecting Disruption: Interest vs. Investment across Emerging Technologies in the Enterprise

Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in. In our latest survey, we asked Digital Strategists at Enterprise companies to delineate between interest and investment in emerging technologies. This deck reveals the results. For our analysis and key takeaways, check out our post here: http://bit.ly/1g7Q12c

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[Report] Culture of Content, by Altimeter Group

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[Report] Strengthening Employee Relationships: How Digital Employee Engagement and Advocacy Transform Organizations, by

Learn how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change. Download the full report at: http://pages.altimetergroup.com/strengthening-employee-relationships-report.html

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[Report] What Do We Do With All This Big Data? Fostering Insight and Trust in the Digital Age

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[Report] Content Marketing Performance by Altimeter Group

Download the full report at: http://goo.gl/9lrNcY Executive Summary: Despite a surge in adoption of content marketing and of organizational content strategy, measuring the impact of content on the business is complex and fraught with strategic, organizational and tool challenges. Because the content and analytics markets are still fairly nascent, there are few to no standards that adequately capture the impact of content on the business, whether from a reputation, revenue, operational or brand perspective. Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available. This report lays out a framework for measuring the impact of content across the business, and includes a set of case studies and recommended metrics to enable content strategists to approach measurement at the outset, rather than at the conclusion, of their content development initiatives.

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[Report] The Trust Imperative: A Framework for Ethical Data Use

New research from Altimeter Group analyst Susan Etlinger provides the definitive steps every company must take to earn consumer trust. This framework for ethical data use provides the questions that need to be asked at each stage of collecting and analyzing data, helping brands not only earn the trust of their customers, but safeguard against both legal and ethical transgressions. Download the complete report here http://pages.altimetergroup.com/The-Trust-Imperative-Report.html

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[Infographic] Leverage Social Identity to Build Better Customer Relationships by Altimeter Group

Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty. This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships. Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.

44 views • 1 slides