'Analytics features' diaporamas de présentation

Data analytics and mass-customization in production: Delivering personalization at scale

Personalization is increasingly becoming an important part of the shopping experience. Customers who may have hesitated to provide their personal information in the past now appreciate customized product recommendations based on their engagement history with a brand. Brands feel the need to cater to this growing demand for personalization. If they can create value for customers on a personal level, they can then create meaningful connections and build a loyal customer base.

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