Ancillary markets - PowerPoint PPT Presentation

And Leisure Begot Entertainment Chapter 1

And Leisure Begot Entertainment Chapter 1. Entertainment Marketing Concepts. Leisure time — activity outside of work Performance — engaging activity Game playing — amusement with an element of chance. Leisure as Big Business. Changing demographics 11th largest industry profits in 2006

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Five Companies …

Holdings. Five Companies …. 2011 Revenues: $21.386. …Dominate the American media economy. Primary Markets: TV Theaters. Ancillary Markets : Home Video/DVD Syndication Foreign Markets. Movies Television Satellite Cable. The Big Five. Public. Complementary Markets: Theme Parks

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The Big Five

Primary Markets: TV Theaters. Ancillary Markets : Home Video/DVD Syndication Foreign Markets. Movies Television Satellite Cable. The Big Five. Public. Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing. Advertisers. Four Companies …. WPP.

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