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Attitudes follow behavior - PowerPoint PPT Presentation

Social Cognition

Social Cognition. Chapter 20. What are Attitudes?. Beliefs and feelings about objects, people and events that lead people to behave in certain ways. How do Attitudes develop?. Conditioning Observational Learning Cognitive evaluation Cognitive Anchors

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Social Psychology

Social Psychology. David Myers 10e. Chapter Seven. Persuasion. Persuasion. Process by which a message induces change in beliefs, attitudes, or behaviors . What Paths Lead to Persuasion?. Central Route Occurs when interested people focus on the arguments and respond with favorable thoughts

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1.65k views • 26 slides

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Attitudes follow behavior - PowerPoint PPT Presentation

Social Cognition

Social Psychology