Attitudinal data - PowerPoint PPT Presentation

Data Management and Frontiers in Survey Research

Data Management and Frontiers in Survey Research. Professor Vernon Gayle University of Stirling &amp; ISER University of Essex. Structure of this talk. Why bother with data management? Complex survey data is not going to disappear BHPS; MCS; UKHLS; “Beyond this place there be dragons”.

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398 views • 25 slides

A SEGMENTATION THAT’S INTERESTING AND ACTIONABLE: AN IMPOSSIBLE DREAM? NOT ANY MORE.

A SEGMENTATION THAT’S INTERESTING AND ACTIONABLE: AN IMPOSSIBLE DREAM? NOT ANY MORE. TargetVoice sm From. Many people shy away from segmentation, because it leaves them with a dilemma. Classical Cluster Analysis divides people into groups that are meaningful and interesting– BUT:

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251 views • 9 slides

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