'Attribute importance' diaporamas de présentation

Conjoint Analysis

Conjoint Analysis. Session: March 22-26; 2010. 1. Objectives/Purpose. An extremely powerful and useful analysis tool Used to determine the relative importance of various attributes to respondents, based on their making trade-off judgments Useful in

1.65k views • 39 slides

Oracle Data Mining and Epidemiological Analysis

Oracle Data Mining and Epidemiological Analysis. Scott A. Rappoport, OCP MTS Technologies OracleWorld 2003 San Francisco, CA. Presentation Goals. Short intros Vocabulary Present Basic Medical Terms Describe Data Mining Models and Terms Synthesize What questions are we asking?

559 views • 36 slides

Consumer Beliefs, Feelings, Attitudes, and Intentions

Week 7: CHAPTER 8. Consumer Beliefs, Feelings, Attitudes, and Intentions. Relationships between Consumer Beliefs, Feelings, Attitudes, and Intentions. Feelings = An affective state (e.g., current mood state) or reaction (e.g., emotions experienced during product consumption).

305 views • 27 slides

Strengthening the Power of Your Brand

253 views • 11 slides

How important is low price? How important is high quality? How important is good service?

Traditional Method for Collecting Information About Customer Needs and Wants Not Important Very Important 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 How important is low price? How important is high quality?

785 views • 10 slides

Another Attitude Towards the Object Model Example

Another Attitude Towards the Object Model Example. Attributes that may be used to evaluate athletic shoes: Durability Color/style Comfort Arch support Material. Attitude Towards the Object Model.

378 views • 5 slides