'Attribution modeling' diaporamas de présentation

Ben Moskel - New Attribution Modeling Available for Adwords Users

Problem: It is difficult to attribute proper credit across multiple advertising channels.When you are buying traffic from different sources it is a challenge to track customer's pathways with 100% accuracy. For example, a customer may click an ad on the display network and later click an ad on the gmail platform and finally "convert" by clicking on a search ad.

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