Audience fragmentation - PowerPoint PPT Presentation

TRUST IN 2020

TRUST IN 2020. VISION 2020. VISION 2020. How to be indispensable?. Audience fragmentation. Deconstruction welfare states. Global media moguls. Foxification. Erosion of solidarity. Deregulation media markets. How to be perceived as indispensable in 2020?. audience ownership

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An Overview of TV Audience Research

An Overview of TV Audience Research. The A. C. Nielsen company daily estimates of TV viewing. Research terms. sampling s. diaries. People Meter. DMA’s (markets). Sweeps months: February, May, July, November. Research terms. universe s. HUT. rating. share. demographics.

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203 views • 11 slides

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