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Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras

Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers. Thinking Ahead A view into the future as newspapers deal with the innovations that are necessary to ensure success. A. Some industry context

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1 vs. 100: Season 2 Pilot Study - A Measurement Success

1 vs. 100: Season 2 Pilot Study - A Measurement Success Going LIVE Xbox LIVE: 23 million members world wide 10.4 million avg. monthly U.S. Xbox LIVE Users 1 Xbox LIVE members in US ~ 60% M, 40% F 1 Xbox 360 Console usage in US ~ 80% M, 20% F 2

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