'Augmented reality ar applications' diaporamas de présentation

Next Generation Mobile Market

The accelerated global spending growth on mobile ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology/Access, and Marketing Savvy. The use of augmented reality (AR) applications with mobile phones has great potential in support of mobile marketing. For example, it will make the shopping experience for the end-user more educational.

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